Inspired by a Belgian surrealist’s paintings, Tory Burch brings you to an azure world through their pop-up store in Manila
It was in her first retail store in Manhattan’s Nolita district where New Yorkers had their first sighting of Tory Burch’s logo. Chosen by the American designer among 200 designs presented to her, the T logo drew inspiration from a blend of Morrocan architecture and the distinct geometric interiors by English designer David Hicks.
A union of a classic serif T and its mirror image encased in a circle has been unchanged since 2004. In a way, it throws you back to the work of surrealist René Magritte, specifically his 1929 painting The False Mirror. Magritte’s piece transported viewers into a different world giving an ethereal perspective to a common human feature, the eye. In the painting, a large sphere filled with a blue sky peppered with a fluff of clouds replaced the iris.
The straightforwardness of Magritte’s work was his mode of communication in the same way that Tory Burch’s logo does: commanding and distinctive in their simplicity. Just like the eye and sky in Magritte’s painting, the American brand’s logo has also carved its niche into the fashion consciousness.
Filling the room with these emblems, the elements of both artist and designer echo through Tory Burch’s pop-up store in Greenbelt 5. Inspired by Magritte’s surrealistic art, the store’s design greeted patrons with inflated T Monogram sculptures, set on a backdrop of a blue sky and clouds that are typical of the Belgian artists’ paintings seen in The Human Condition, Decalomania, and The Empire of Light II.
Placed meticulously throughout the pop-up boutique, the wooly monograms guide your gaze over a curated assortment of ready-to-wear pieces, handbags, shoes, and a striking selection of accessories from the Fall 2023 collection. The all-new T Monogram black also made its debut in the Philippines, presenting a fresh-off-the-mill, tonal jacquard outlined with gold hardware.
Amongst the guests that visited the pop-up were Coleen Garcia Crawford, Nicole Andersson, and mother-daughter duo Mikaela and Noelle Martinez. They donned different pieces from the collection, such as the T Monogram viscose cardigan and T Monogram black bucket bag, a reflection of the brand’s evolving style narrative.
The Tory Burch T Monogram pop-up store is available in Greenbelt 5 until October 30, 2023 daily from 11 AM to 9 PM at Fashion Center, Ground Level.
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