Photo courtesy of NEW Lounge
NEW Lounge roots its Filipino roots at the heart of California’s fashion and beauty district
After setting sights for expansion in the United States just last year, NEW Lounge’s Founder and CEO Rachelle Bravo culminates the Philippines’ hospitality and service with Japanese technology to nestle in one of beauty and fashion’s hallmark destinations, Rodeo Drive, in Beverly Hills, California.
Prior to its expansion, NEW Lounge introduced its unique spa-like experience throughout Metro Manila, and within its seven years of service, the brand has since been able to cater to the likes of Heart Evangelista, Bella Poarch, and Adriana Lima.
The wellness brand put emphasis on its eyelash specialists for the success it has gained over the years during the opening ceremony, placing the spotlight on their involvement in developing the brand’s products and services. “This milestone will not only highlight our roots as Filipinos, but also champion the heart, dedication, and collective stories of our Lash Dolls, the community and Filipino talent to the world.”, Bravo states.
To mark its new chapter with its “Future Perfect” theme in Beverly Hills, NEW Lounge offers its American clientele exclusive designs with the LA Exclusive Volume which was made to match the busy city’s lifestyle as well as the Aurora Nails, which references the natural phenomena through its color-shifting design.
Alongside these services exist the brand’s slate of bestselling offerings from the Philippines allowing its team of California-based specialists to better understand the technique and heritage past Lash Dolls put into creating over the years.
For more information about NEW Lounge Beverly Hills, visit their website or follow @newlounge.us on Facebook and Instagram.
Information on NEW Lounge Philippines is available through their website or follow @newlounge.ph on Facebook and Instagram.
