As always, Viktor & Rolf brought a touch of light-heartedness in the most breathtaking way at couture fashion week.
It’s been quite the eventful week so far in Paris at the haute couture shows, from Apple Martin—daughter of Gwyneth Paltrow and Chris Martin—making a surprise appearance on the front row at Chanel, to emerging designer Miss Sohee debuting an off-schedule collection that sent the fashion set into a frenzy. Let’s not forget, also, the divisive animal-inspired looks (man-made, of course) at Schiaparelli, which Kylie Jenner also wore to show support. However, Viktor & Rolf may have just topped the list of unforgettable moments with its latest show.
At the Intercontinental Le Grand hotel in Paris, Viktor Horsting and Rolf Snoeren showcased a collection of head-turning looks that were their most meme-worthy yet. The show began with a handful of breathtaking tulle dresses in the most delectable confectionary hues. But as the show progressed, the dresses started to appear in the most bizarre positionings—from appearing slightly lopsided and with a bustier placement right up to the model’s neck, to being entirely sideways, as well as upside-down and covering the face. With certain looks, it seemed as if the model was carrying the dress while wearing undergarments.
In previous seasons, the design duo have brought out some joy-inducing moments on the runway, whether it’s the kooky doll heads from fall/winter 2017, or the meme-inspired gowns from spring/summer 2019, emblazoned with giant slogans (“No photos, please”). As always, a touch of light-heartedness is extremely welcome at couture fashion week.
This article was originally published on British Vogue.