Heart Evangelista and Bretman Rock Are The Faces of Allure Philippines’ Maiden Issue

The global beauty expert has arrived in the Philippines.

At The Peninsula Manila, Allure Philippines was officially launched. As the third global edition, the title joins Allure US and Allure Korea, marking the brand’s first foray into Southeast Asia. The title gathered beauty and wellness enthusiasts and experts to mark the occasion through its first event.

At the event, Allure Philippines unveiled its maiden issue, featuring global fashion figure Heart Evangelista and social media personality Bretman Rock. “Launching the world’s most trusted beauty authority in the Philippines is a deeply personal milestone. When Allure came knocking, I knew exactly what I wanted our edition to be: a mirror, a megaphone, and a movement. Leading Allure Philippines allows me to continue a legacy of expert-backed, inclusive journalism, while redefining what beauty looks like for Filipinos today, giving space to our own stories, our skin tones, our rituals, and our identities,” says Allure Philippines editor-in-chief Rissa Mananquil Trillo.

She adds, that they’re here “to raise the standard, challenge the narrative, and make sure the world sees the richness of Filipino beauty, because we’ve always belonged on the global stage. Allure Philippines is where beauty meets truth, purpose meets power, and where beauty, finally, looks like us.”

It its debut issue, there is a section that features stories of expert-backed tips for morena skin, science-driven insights on melanin, a deep dive into the Filipino nose, and an exploration of beauty standards. The likes of Angel Aquino, Iza Calzado, Tweetie De Leon-Gonzalez, Mylene Dizon, Wilma Doesnt, Bianca Gonzalez, and Agot Isidro were featured here.

There is also a glimpse into former Vice President Leni Robredo’s home in Naga and the beauty behind the woman at work. In “Meet the Expert,” industry voices are spotlighted, starting with Filipino cosmetic chemist Joyce de Lemos. Therapy, mental strength of athletes, and the importance of gut health are also tackled in the section “A Balanced Life.” Meanwhile, “Beyond Beauty” discusses lookism in workplace success as well as how beauty can be a catalyst for change.

“The arrival of Allure in the Philippines is not only a win for beauty journalism, it is a celebration of identity. With this launch, we amplify the diverse voices and features of the Filipino, elevating local beauty to a global standard. Allure Philippines is our commitment to redefining beauty through authenticity, inclusivity, and expert storytelling. This is not just a magazine; it’s a movement,” says Archie G. Carrasco, chairman and CEO, AGC Power Holdings Corp., and publisher, Allure Philippines.

Allure Philippines will publish print issues three times a year, starting with this debut, followed by a wellness special, and the anticipated Best of Beauty issue. Its digital platform will run daily updates across its website and social media platforms.

Visit allure.ph and follow @allurephilippines on Instagram and Facebook.