Known for their unique style and legacy for innovative shoe design, the Japanese fashion brand expands their reach with a premium concept store in Greenbelt
From the iconic Mexico 66 to another high-spec footwear, the Ultimate 81, Japanese fashion brand Onitsuka Tiger has become synonymous with innovation, style, and comfort. Since its launch in 1949, Onitsuka Tiger has grown into a global brand known for intricately crafted shoes that run the world with a purpose. Now, Filipinos can experience more from the brand by opening the first premium concept store in the country.
From fashion capitals to Manila
Joining other fashion capitals like Paris, Milan, and London, the Japanese brand has set its sights on Manila as their next destination to showcase timeless styles of footwear and clothing with a nod to its heritage but always with a modern touch.
Featuring signature Japanese wood and stone elements, the premium concept store in Greenbelt, Makati marries tradition with Western contemporary furnishings. The original branch in the mall has been expanded with extensive styles and colors from the brand’s archives, selected contemporary items from Andrea Pompilio’s Autumn-Winter 2022 Collection as seen on Milan Fashion Week, and limited pieces.
Matter of pride
For a brand that is renowned for its unique traditions and heritage from Kobe, Japan, the reimagined store also has an exclusive showcase of Nippon Made sneakers that are handmade with the highest quality materials and stitching that shows off superb Japanese craftsmanship up to the smallest detail.
The Nippon Made series, known for its comfort and durability, are made with premium materials and stitching, which make them a real pleasure to wear. The range is the epitome of comfort, durability, and intricate craftsmanship. One just has to try on a pair to discover the difference.