Designer Profile

Everything To Know About This Japanese Brand’s Take On Minimalism At Milan Fashion Week

Image courtesy of Onitsuka Tiger

Image courtesy of Onitsuka Tiger

Comfort and a star-studded audience take center stage at Onitsuka Tiger’s Milan Fashion Week Spring/Summer 2023 collection.

Since the pandemic, comfort has become more of a priority than ever, with loose silhouettes and cozy attire reshaping the notion of luxury. On the catwalk, the Spring/Summer 2023 collections mirrored the ease of comfort with pieces that focused on the art of soft dressing (seen in Miu Miu’s understated collection and Balenciaga’s graffitied hoodies and ravaged jeans). On September 21, Onitsuka Tiger followed suit by presenting its Spring/Summer 2023 Collection at Milan Fashion Week.

A regular in the Italian fashion rounds, the Japanese brand first made its debut in the “Big Four” for the Fall/Winter 2021 presentations. Merging fashion with athletic wear, the label creates contemporary styles with effortlessness and simplicity. Onitsuka Tiger brings Japanese elements to the Italian runway through embossed tops, sculpted skirts, and compelling dresses with ruck-sack pockets. Below, we’ve given you a run-down of everything you need to know about the brand’s minimalist runway show at MFW.

Japanese Minimalism Anchored The Collection

Image courtesy of Onitsuka Tiger

According to the brand’s press release, the collection expressed “the pinnacle of beauty through a subtractive aesthetic that strips away what is not necessary.” By paying tribute to Japanese influences, the Japan-made collection reimagines the concept of simplicity with modern designs. Nylon garments with pleats were reminiscent of the hakama worn by Kyudo archers while kimono references were found within the collection with pieces with wide, billowing sleeves and in the draperies of a beach towel attached to a tank top. Even the vibrancy of Japanese basil leaves were reinterpreted into signature yellow and shiso green creations within the capsule. With fluid silhouettes, designer Andrea Pompilio infused Japanese culture throughout the show.

Versatility Embodied The Stylistic Elements

Image courtesy of Onitsuka Tiger

Versatility was a mainstay of the utilitarian collection with dresses that could be taken apart, jackets that could be worn with capes borrowed from trench coats, and hidden zippers to shorten pieces. Pompilio shed light on adaptive clothing by ensuring feminine silhouettes were appropriate for any type of lifestyle with large patch pockets for practicality and drawstring details.

Essential Knitwear And The Iconic Jumpsuit Stole The Show

Image courtesy of Onitsuka Tiger

Key elements of the collection were knitwear and the brand’s signature jumpsuit, which came in various shapes and forms this season. The most prominent silhouette was the wide-curved, ultra-baggy structure that populated the presentation. The contemporary knitwear was synonymous with luxuriously spun cozy wear. Subtle yet impeccably crafted, the knit garments were the ideal foundational basic to accentuate the statement pieces within the show.

Heart Evangelista, Camille Co, and GOT7’s Yugyeom Made An Appearance

Heart Evangelista. Image courtesy of Onitsuka Tiger
GOT7’s Yugyeom. Image courtesy of Onitsuka Tiger
Camille Co. Image courtesy of Onitsuka Tiger

Fashion icons Heart Evangelista and Camille Co were spotted at the label’s show. Evangelista put a collegiate preppy spin to comfortable dressing with an oversized vest, a white dress, the brand’s Petal Sneakers, and the P Drawstring Bag. Evangelista was seated in the front row alongside GOT7’s Yugyeom who donned a fiery monochrome ensemble. Meanwhile, Co paired a black oversized vest with an avant-garde camouflage long-sleeved blouse and a striped skirt.

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