SKINPOEM continues to blend poetic artistry and a delicate touch toward their new holiday collection of skincare
“Good skin isn’t the perfect kind. It’s the one that’s been healed from the hurt,” is a quote taken directly from one of Chin Simpson’s poems. In retrospect, this single line of poetry encapsulates Simpson’s work in its entirety, portraying the ethos behind her own beauty label, SKINPOEM. Her affection for the art of poetry is one of two elements that inspired her work, with the other being a compassion for people similar to her brother, who had previously struggled with skin conditions such as psoriasis.
Simpson had fused both of these elements together to synthesize skincare products, specifically designed for those with dry, sensitive, and inflamed skin. As the label approaches a year since its debut, SKINPOEM celebrates the past year through the release of their “Once Upon a Christmas” holiday campaign. Conceptualized by Aphro Apollo, the campaign is meant to commemorate the love, effort, and support of every individual that has brought SKINPOEM to what it is today.
Known for its delicate touch in regard to its formulations, SKINPOEM has established itself through an array of creams, soaps, and mists that pride itself on its accessibility. The beauty brand revisits this for their holiday collection through a gentler approach toward its skincare that taps into the compassionate spirit that SKINPOEM was built on.
For the holiday season, the brand unveils a new series of limited edition skincare with the release of its Gentle Hydrating Anti-Bacterial Hand Wash. The new hand wash collection showcases two distinct scents: Enchanted Night and Fresh Pine. Similar to other skincare products in the brand’s catalogue, the new series features an element that is present in every treatment— a poem written by Simpson herself.
As the beauty brand approaches the end of its maiden year, SKINPOEM hopes to continue its path of adding a poetic touch through every bottle of skincare. In an ending befitting Simpson’s values with her brand, she concludes her original poem; “Yes, good skin is not the perfect kind, it’s the one that we have and the one that we will embrace.”
For more information on SKINPOEM’s “Once Upon a Christmas” holiday collection, visit their website.