Hairstyles have always been a means of self-expression. In TONI&GUY’s newest campaign, the British salon brand encourages you to take the plunge and redefine your personal style
In 2023, the hair scene was ablaze with a love for natural textures and a focus on hair health. From textured layers to bold buzz cuts, the red carpet was a playground of daring choices, with Florence Pugh and Lupita Nyong’o embracing shaved or buzz cuts, and Julia Garner, Michelle Williams, and Halsey opting for pixie looks. Long and layered face-framing cuts were also seen on Sydney Sweeney and Ashley Park.
Fast forward to 2024, styles we’ve seen on the red carpet are taken further up a notch to reflect new forms of personal expression. In TONI&GUY’s latest campaign, it launches “Hair at TONI&GUY,” a journey into the 60-year-old brand’s future.
“We’re not just updating hairstyles. We’re transforming hairstyling into an electrifying art form,” says Cos Sakkas, global creative director at TONI&GUY. Sakkas adds that anyone can expect something extraordinary from them with the campaign drawing inspiration from their transient collection, breathing new life into their signature cuts, colors, and styles while maintaining their distinct flair.
With this bold statement, here are six captivating hairstyles created by their International Artistic Team:
Photo courtesy of TONI&GUY1/6Contour Cut
The Contour Cut takes a departure from sharp, straight lines and welcomes multi-dimensional shapes, resulting in gentle movement. It aims to enhance rather than overpower, effortlessly channeling an elegant look. Styling options for this cut are endless, whether opting for tousled waves or sleek updos. To amplify this style, opt for natural makeup with a touch of highlighter on cheekbones.
Photo courtesy of TONI&GUY2/6Trixie Cut
The hairstyle draws inspiration from the iconic pixie to create a cheekbone-enhancing style that can be personalized to your desired length. Inspired by the TONI&GUY Transient technique, a layering technique that creates texture and removes weight from the hair, the lightweight and rebellious cut allows for versatility, whether you prefer a dainty and delicate look or an edgy and alternative style.
The key to the Trixie is finding a balance that enhances your features without overpowering them, resulting in an effortlessly cool-girl look.
Photo courtesy of TONI&GUY3/6Halo Cut
With soft, round layers expertly crafted to enhance your features, this personalized cut creates a seamless blend that is both balanced and full of life. Ideal for curly and coily hair, the Halo Cut adds dimension and energy to your overall look.
Embrace your curls with a touch of mousse or define them with a curling wand for a playful and flirty vibe. Enhance your natural glow with a dewy finish or amp up the drama with a bold, statement lip.
Photo courtesy of TONI&GUY4/6Supermodel Cut
A hairstyle that exudes volume and effortless movement reminiscent of the 80s and 90s, the TONI&GUY signature cut is a cascade of face-framing layers to accentuate your facial features, bringing out your inner Cindy Crawford or Claudia Schiffer. The cut offers versatile styling options, from sleek and straight to loose waves or tousled curls. Pair this signature hairstyle with a vampy lipstick in deep browns like Naomi Campbell for a night out with friends.
Photo courtesy of TONI&GUY5/6Shag Cut
The style has made quite the comeback in recent years with singers such as Taylor Swift and Billie Eilish sporting signature choppy ends and undone textures. If you’re seeking a rock ‘n roll transformation or a touch of bohemian flair, embrace natural waves and add texture with sea salt sprays, or straighten with a flat iron for a sleeker appearance.
Photo courtesy of TONI&GUY6/6Mod Cut
A modern take on the retro choppy style from the 90s, the Mod Cut gets a revamp with a contemporary flair from TONI&GUY. Characterized by its mullet-esque vibe and subtle flicks near the neckline, this haircut is a trendy choice for those who are influenced by the skater style or model Twiggy. Pair the hairstyle with a subtle pink blush and cat eye lashes or experiment with bold winged eyeliner and a pop of orange lip color to complement the edgy aesthetic.
For hair consultations, visit TONI&GUY at SM Aura, TriNoma, SM Mall of Asia, Capitol Commons, Robinsons Magnolia, Evia Lifestyle Center, and Festive Walk Iloilo. For more information, visit TONI&GUY’s official website. Follow them on Instagram and Facebook.
