Photographed by Lorenzo Corro
It all began at the table, with a gastronomic experience shaped by detail. Those same sensorial cues were then translated into sculptural works. How does curiosity shift when the medium changes? For IQOS, this progression reflects how ideas evolve through different forms, often through collaborations.
As the Curious X series moves into 2026, the brand continues its work with the creative community through contemporary art, using technology and curiosity as a framework for rethinking what’s familiar. Held in RCBC Plaza, IQOS partnered with visual artist Isabel Santos, unveiling “A Movement and A Goal,” a rhythmic display of acrylic streams shaped around the question: how does curiosity take form?
For Santos, this collaboration takes a distinct shift from her usual method of blending various textiles, pictograms, and 1940s pop culture. “I already started working on drips, and more of an abstract look to my work,” says Santos, referencing how these same techniques became the main expression in creating her final piece with IQOS.
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