A First Look at the Gucci Resort 2024 Show in Seoul

Gucci takes over Gyeongbokgung Palace for its resort 2024 show.

Gucci touched down in Seoul, the fashion world’s favorite rising city, for its resort show this week. Local icons, including Sora Choi and Xumeen were joined by supermodels Karen Elson and Tasha Tilberg at the brand’s takeover of the historic Gyeongbokgung Palace. Featuring futuristic designer skateboards, neoprene bike shorts, and holographic sets, it’s the Gucci design team’s last collection before creative director Sabato De Sarno takes the helm. Scroll through Young Chul Kim’s best backstage photos here.

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