Ferragamo’s new creative director, Maximilian Davis, debuted his first collection for the Florentine label.
On September 24, another Italian mainstay showcased its Spring/Summer 2023 collection during Milan Fashion Week: Salvatore Ferragamo. After the luxury label’s switch-up for the Fall/Winter 2022 collection, where Ferragamo decided to forego a fashion show in lieu of a mannequin-heavy presentation at Milan’s Sala delle Cariatidi of Palazzo Reale, the brand came back with a runway to debut its next collection—and newest creative director.
In March, Ferragamo announced that Maximilian Davis, a UK-based Trinidadian-Jamaican designer, was taking the helm of the 95-year-old Florentine brand. The 27-year-old Davis, a London College of Fashion alum, first launched his eponymous label in 2020 and has instantly made fans out of style icons including Rihanna and Dua Lipa. Even Kim Kardashian has sported Davis’ “super sexy” creations. In fact, the designer was in the middle of the LVMH Prize young designer competition when he was tapped as the brand’s new lead. He left the competition to make time for his new role.
Davis made his mark by championing “Black elegance” through his eponymous label’s designs, especially after he launched it amidst the backdrop of the Black Lives Matter movement and its pleas to end systemic racism in the fall of 2020. In a previous interview with Time about his first collection, he said, “It was a collection that had a different outlook on people of color.”
This Milan Fashion Week season, the world had its eyes on Davis and the exciting direction he took the almost-century-old brand. Thankfully, Ferragamo live streamed Davis’ highly-anticipated first collection for everyone to watch. Catch a replay of Ferragamo’s Spring/Summer 2023 fashion show here, and see some of the looks below.