Photo Diary: Peek Inside It’s Vintage’s New Location
Fashion

Open The New It’s Vintage’s Store With Its Owner Fed Pua

Courtesy of Fed Pua

In a cozy, quiet neighborhood in Salcedo, a new It’s Vintage store emerges. Get a personalized look into the new Salcedo shop through the eyes of its owner, Fed Pua.

In Makati, there’s no better place to spend the weekends than at Salcedo Village. Early in the morning, you can visit the Salcedo weekend market and peruse its various offerings. Afterward, you can perhaps indulge yourself with brunch at the nearby cafés or restaurants. And if you’re still looking for more things to do, turn to the quiet neighborhood of San Agustin Street and head to It’s Vintage’s new location in Salcedo.

It’s hard to miss—there’s a giant wall of plushies in their window display. Stepping inside, you’ll find racks of band t-shirts, leather jackets, accessories, handbags, pants, and other vintage finds. Fed Pua, the owner of It’s Vintage, describes the space as his “dream bedroom.” “It features things like a massive plush toy wall, an original French release poster of Larr Clark’s Kids, and a fitting room using Yves Klein’s famous blue; all the things that inspired teenage me,” he says.

The new Salcedo location is double the size of It’s Vintage’s store in Legazpi Village, a testament to how far the vintage brand has grown over the years. “I had a hunch that maybe Manila would take some cues on vintage culture from places like Tokyo or New York, but I never would have expected that people would see us as one of the most respectable vintage shops in the city. It’s really humbling, and despite all the recognition we get, we always still pride ourselves on being an independent neighborhood shop,” he says.

He continues, “I never really expected the brand to be as popular as it has been, but I think that people see that we really love what we do and they appreciate that effort. The vision for It’s Vintage has always been to create a safe space for our friends and like-minded individuals, as well as creating a dream wardrobe you can shop accessibly anytime.”

For Pua, vintage shopping is alive and well in the city. “The scene is definitely the biggest it’s ever been in Manila,” he says. “The younger kids now are really cool. They appreciate secondhand clothing unlike any other generation that I’ve seen, and whether they do it for sustainability or individuality, I am so here for it.”

Below, Pua exclusively shares photos from the new Salcedo location with Vogue Philippines.


Always tradition when we open a new store to have a little jacket guestbook where our friends and family can send us well wishes and congratulations

Courtesy of Fed Pua
Courtesy of Fed Pua

Every poster and fixture in the store is incredibly personal. Notable mentions are the Sofia Coppola poster from her booksigning in NYC, a custom vase by my good friend Mikee Naval, and a hookups skateboard signed by Jeremy Klein

Courtesy of Fed Pua

Presenting the piece de resistance: a mega plush toy wall that 10 year-old me would be very proud of

Courtesy of Fed Pua
Courtesy of Fed Pua

The best team I could ask for

Courtesy of Fed Pua

Our little instax wall with all our friends and family who have supported us since we first launched as a pop-up 6 years ago

Courtesy of Fed Pua

The shade of blue for the fitting room was supposed to be baby blue, but construction started after arriving back from Morrocco, thus, the Yves Klein blue

Courtesy of Fed Pua

I’d like to think that It’s Vintage is one of the few places in Manila where people really show up in their looks

Courtesy of Fed Pua

Seeing friends live out their Clueless wardrobe montage gives me life

Courtesy of Fed Pua

The second branch is packed with our amazing curation at an even bigger space 

Courtesy of Fed Pua

When you bring your best friend of 14 years to work with you, you know everyday is going to be filled with laughter and craziness. Thank you, Miguel

Courtesy of Fed Pua
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