Loewe Brings Out This Year’s Bright Young Things in Its Spring/Summer 2026 Campaign
Courtesy of Loewe
From I Love LA’s True Whitaker to Baz Luhrmann’s latest star Isla Johnston, Jack McCollough and Lazaro Hernandez of Loewe capture the faces of 2026 in their campaign debut, color-blocked against slippery surfaces.
In 2026, it takes more than a pretty face to be a brand ambassador; designers want personalities who can become cultural intermediaries, weaving authenticity, representing communities, and carrying a whole lotta clout.
While most brands prefer established figures for guaranteed visibility, to mark a new era after Jonathan Anderson’s 11-year tenure as Creative Director of Loewe, Jack McCollough and Lazaro Hernandez have cast a new gang of artists to showcase their Ellsworth Kelly-inspired vision for the 180-year-old luxury fashion house in the latest campaign.
Shot by American photographer Talia Chetrit, the shoot juxtaposes the textures of everyday surfaces with intimate close-ups of showlooks and accessories from the Spring/Summer 2026 collection. The 180 Amazona bag appears in primary hues, while transparent Emily Aqua booties and mirrored Speed Shield sunglasses catch and refract the light. Throughout, the imagery feels sun-soaked and tactile, blurring the line between body and surface with a distinctly Mediterranean summer feel.
Joining the campaign are cult favourite Talia Ryder, rising 17-year-old Beau Gadsdon, and Loewe ambassador Chen Duling, alongside I Love LA breakout True Whitaker and newly appointed house ambassador Isla Johnston, who is set to take on the lead role in Baz Luhrmann’s upcoming Joan of Arc.
Together, the cast signals a shift away from A-list celebrity power towards something more up-and-coming, where authenticity matters as much as profile. It sets the tone for McCollough and Hernandez’s Loewe: one that is confident, sensual, and attuned to a new generation of voices, where the ambassador is no longer just the face of the brand, but part of its evolving narrative in the landscape.
Frequently Asked Questions
The campaign features Talia Ryder, Beau Gadsdon, Chen Duling, True Whitaker, and Isla Johnston, shot by photographer Talia Chetrit under creative directors Jack McCollough and Lazaro Hernandez.
Jack McCollough and Lazaro Hernandez are the creative directors of Loewe, appointed to lead the 180-year-old luxury house following Jonathan Anderson’s 11-year tenure as creative director.
The campaign is shot against slippery, color-blocked surfaces with an Ellsworth Kelly-inspired visual language, juxtaposing everyday textures with close-ups of the collection’s showlooks and accessories for a sun-soaked, Mediterranean feel.
The imagery features the 180 Amazona bag in primary hues, transparent Emily Aqua booties, and mirrored Speed Shield sunglasses, all styled to catch and refract light against the campaign’s tactile surfaces.
The cast signals a shift from A-list celebrity power toward authenticity and cultural relevance, reflecting McCollough and Hernandez’s approach of treating ambassadors as part of the brand’s evolving narrative rather than just its face.
- Loewe’s New Creative Directors Jack McCollough and Lazaro Hernandez Discuss Their Appointment
- Here’s Who Attended The Loewe Puzzle 10 Re-Edition Exhibition in Hong Kong
- Jonathan Anderson Completes the Puzzle for Loewe Fall Winter 2025
- Wired to Succeed: Racso Jugarap on Becoming the First Filipino Finalist of the Loewe Craft Prize