Gucci Names PP Krit and Tian Xi Wei as New Ambassadors
Courtesy of Gucci
The appointments bring together two rising Asian stars whose careers span television, music, and fashion.
It is indeed the new generation: Gucci recognizes this as it announces its new Gen Z ambassadors across the Asia-Pacific region. Joining the House are Thai actor PP Krit and Chinese actress Tian Xi Wei, Gucci has aanounced.
It’s no surprise that both stars have found popularity among younger audiences, having built their careers through relatable roles in youth-centric television dramas. PP Krit starred in the romance series I Told Sunset About You, while Tian Xi Wei has appeared in Lovely Us and New Life Begins.
After her initial collaboration with Gucci as a friend of the House in late 2023, Tian Xi Wei has appeared in the Gucci Monte Carlo and Chinese Valentine’s Day campaigns. Now a rising actress known as one of the leading faces of the post-95 generation of Chinese television stars, she has officially become a House ambassador.
“I am truly honored to become a Gucci brand ambassador. Over the years, my collaborations with Gucci have allowed me to experience the House’s unique creativity and develop a deeper connection with its spirit and expression. I am very happy to continue this longstanding journey together, and I look forward to exploring new possibilities and creating many more memorable moments with Gucci,” Tian Xi Wei said in a statement.
PP Krit, on the other hand, is both an actor and recording artist who has also collaborated across fashion and music. “Being appointed as a brand ambassador for Gucci is a great honor for me. I’m looking forward to this new journey and to discovering new ideas and perspectives through Gucci’s creativity, while bringing my own personality, passion and point of view to the House,” he said in a statement.
Their appointments add two new faces to Gucci’s growing roster of ambassadors across Asia, connecting the House with audiences in both the fashion and entertainment spaces.
Frequently Asked Questions
PP Krit (Krit Amnuaydechkorn) is a Thai actor, singer, and model. He gained widespread popularity across Asia through his breakout role in the hit romance drama I Told Sunset About You. Beyond acting, he is a music artist and a style icon in the Asia-Pacific region.
Tian Xi Wei is a Chinese actress celebrated as one of the leading stars of her generation. She rose to fame through popular television roles, including the youth drama Lovely Us and the historical hit New Life Begins.
Prior to her official appointment as a Brand Ambassador, Tian Xi Wei worked closely with the House as a “friend of the House” starting in late 2023. She has since starred in notable promotional material, including Gucci’s Monte Carlo summer campaign and the Chinese Valentine’s Day (Qixi) campaign.
Alongside his fashion ventures, PP Krit manages a thriving solo music career under his own label, PP Krit Entertainment. His latest projects include hit singles like “Your Candy”, “GOOD (not) ENOUGH”, and “guilty pleasure”, as well as major live performances like his My Pleasure Concert series.
As official house brand ambassadors, PP Krit and Tian Xi Wei will represent Gucci at major international fashion events, front upcoming global and regional advertising campaigns, and wear custom House designs for high-profile public appearances, award shows, and editorial features.