Photo courtesy of Y.O.U Beauty
The international beauty brand formulates the Radiance Glow to address the concerns of those who have oily, combination, and sensitive skin
‘Til present day, continents across the globe have been in a technological race spanning centuries and in different practices. As the largest and one of the most culturally diverse continents on the planet, Asia has collectively made long strides in the development of science and technology. Being the original source of papermaking to now being pillars of telecommunications and automotives, the continent still continues to make significant contributions to the modern world.
Despite innovations in various fields of study, a number of competencies still remain unexplored. The beauty and cosmetics space is often an underlooked aspect of development despite Asia’s long history of progress. To address this, Y.O.U Beauty in partnership with a renowned R&D expert developed a skincare series to better fit the Asian context.
As an international cosmetics brand Y.O.U Beauty caters toward innovation by combining advanced, safe, and effective ingredients to create “skincare balanced rule”. With markets in Indonesia, Malaysia, Thailand, and the Philippines, the cosmetics brand hopes to further establish its presence in Asia.
Throughout their research and development into South East Asian skin, the brand had found commonalities toward their skin behavior despite the diversities in environment. Being both susceptible to excessive oil and scarring, South East Asian skin has proven to be sensitive toward the elements.
Y.O.U Beauty responds to these common concerns through the release of their Radiance Glow series. In collaboration with cosmetic researcher Tadahiro Shimada, the beauty brand formulates its latest brightening solution with Japanese innovations in mind.
Utilizing Shimada’s forty years of cosmetic experience, the collaboration has given rise to the Mizu Glow Technology. The series uses this as a mild and highly efficient skin brightening solution that is better suited to sensitive skin. The formulation also uses Sakura Extract, which is used to help reduce melanin production for a radiant complexion.
To complete a full skincare routine The Radiance Glow series releases in five distinct products. Fully specialized for those who have oily, combination, and sensitive skin, the entire series features a Purifying Facial Foam, Toner Essence, Illuminating Serum, Advanced Day Cream and Advanced Night Gel.
For more information, check out the Radiance Glow Series in YOU Beauty on Lazada, Shopee and TikTok Shop or visit select Watsons, SM Beauty, Robinsons Department Stores, Gaisano Capital Group, Prince Retail Group, KCC, Mart One and The Landmark.
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