Photo courtesy of Tissot
It’s been more than two decades since the actor’s debut, and his dedication to his craft mirrors Tissot’s commitment to precision and timeless quality
South Korean actor Lee Dong Wook’s journey, much like the relentless hands of a clock, ticks through a quarter of a century. Since his debut in 1999 with the MBC one-act drama Best Theater, the actor has moved through his roles, unconsciously gathering wisdom and experience. From his breakout role in My Girl to his critically acclaimed performances in Goblin and Tale of the Nine Tailed, the 43-year-old has navigated the industry and has evolved with it while staying true to his craft.
In an interview with Vogue Man Hong Kong, Lee reflected on his career: “Frankly speaking, I don’t think much about numbers. I’ve been working hard every year all this while, living my life busily, I believe I’ve also accumulated experience equivalent to 25 years.”
This commitment to steady growth and evolution makes Lee a natural fit as the brand ambassador for Swiss watchmaker Tissot in Asia. The duality of honoring heritage while embracing innovation, central to Tissot’s philosophy, aligns seamlessly with Lee’s career ethos.
In their latest campaign, “PRX Extensions” Lee appears in an office setting dressed in sharp suits. Behind him, in the series of photos, are gradient backdrops that transition from deep, serene tones to lighter hues that also highlight the new Tissot PRX Powermatic 80 Gradient with tones reminiscent of dusk and dawn, it captures everyday transitions.
Another featured Tissot piece from the campaign is the PRX 40 Auto Extension Carbon. With a forged carbon case, the Swiss watch is both lightweight and durable, making it suited for high-performance and demanding conditions. It boasts a scratch-resistant sapphire crystal and an impressive 80-hour power reserve, an ideal timepiece for urban professionals.
Looking ahead, Lee expressed his aspirations with characteristic humility and focus: “What I hope for the most is to be able to continue my acting career, so we can celebrate my 30th and 50th debut anniversary in the future.”
Tissot is available at SM North Edsa, SM Makati, SM Megamall, SM Lanang Premier. Tissot is also available in Tempus Boutique at SM Mall of Asia, City of Dreams, Veranza Mall Gensan, Ayala Center Cebu, SM Downtown Premier and The Watch Store in SM North Edsa, SM Fairview, SM Cebu, SM Davao, SM Bacolod, or by shopping online at thewatchstore.ph.
