Liza Soberano and Niana Guerrero at the launch of the BYS Multiverse of Play. Photo courtesy of BYS Cosmetics
The launch event not only saw the debut of the titular actress and internet sensation as their latest ambassadors, but also introduced the world to a multiverse of new collections and collaborations
“To us, makeup is more than just a product, it’s an experience, a form of self-expression, and a gateway to endless possibilities,” opens Angie Goyena, the president of cosmetics distributor iFace. “From day one, our mission has been to offer a world of looks for everyone. Whether you’re channeling classic elegance, an edgy vibe, a whimsical fantasy, BYS provides tools to transform and express every facet of identity.”
Last July 30th BYS Cosmetics Philippines embarked on a new journey with the launch of the BYS Multiverse of Play. Held at the SMX Convention Center in SM Aura, the event transformed the venue into an immersive experience, inviting over a hundred makeup enthusiasts and content creators to explore five unique worlds, each showcasing the brand’s new collections.
At the heart of the launch was the new mantra, “You Play You,” which encapsulates BYS’ commitment to offering limitless beauty options for everyone. The event featured actress Liza Soberano, who was unveiled as the brand’s new face, alongside internet sensation Niana Guerrero, whose lively spirit was accompanied by a dynamic performance with the dance group G-Force.
“The brush is in your hands,” Liza shares. In describing her new partnership, the veteran actress hopes to be able to empower the youth through beauty. “Kind of similar to BYS’ mantra of beauty without bounds, I want to [encourage] others, including myself, to live life to the fullest.”
Similarly, Niana shares the same sentiment, as she echoes the excitement as the new ambassador for the brand. “This entire concept has been amazing, and I’m really thankful I get the opportunity to work with BYS, and there is really a lot to look forward to,” she gleefully mentions.
At the event, guests began their adventure in Sky City, where they were introduced to the Hybrid Hero collection, a line of skincare-infused makeup. As BYS’ latest collection, the entire series of cosmetics was designed to enhance beauty while nourishing the skin. Similarly, this new makeup line is powered with skincare in mind, as it was developed with ingredients such as Hyaluronic Acid, Tea Tree Oil, Salicylic Acid, and Vitamin C, which each serve to both nurture and protect one’s skin even after its application.
The journey continued into the Deep District, showcasing their most recent Skin product lines, including the new Skin by BYS Pore Tight + White. Here, guests underwent quick skin assessments to receive personalized recommendations, emphasizing the brand’s focus on deep nourishment for radiant skin.
In Color Court, attendees experienced the debut of colorful palettes, engaging in a fun color analysis to discover shades that complemented their unique skin tones. The Field of Feels offered the BYS Inside Out 2 Themed collection, allowing guests to select products based on their emotions, fostering a deeper connection to their makeup choices.
The Multiverse of Play attempted to bring guests back to the core of BYS’ ethos, which was to provide others with the opportunity to explore every facet of beauty without any limitations. Similarly, the debut of the cosmetic house’s newest collection was sparked by a growing appreciation for multi-faceted products that offer both cosmetic and skincare benefits, offering a more holistic approach to daily makeup routines. With the introduction of Liza Soberano and Niana Guerrero, BYS also hopes to reinforce their mission to empower individuals through beauty, celebrating the diverse expressions of identity and creativity moving forward.
Discover BYS products at Watsons and SM Beauty stores nationwide, or shop online via Shopee, Lazada, and TikTok Shop.
Also follow their official Facebook page at BYS Cosmetics PH, and their Instagram, Twitter, and Tiktok accounts under @byscosmetics_ph.
