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Discover How the Fashion Industry Celebrates the Year of the Dragon

A season of new beginnings dawns on the fashion industry in celebration of the Lunar New Year

The first two months of the year are always marked by a series of new beginnings. Coincidentally, this year’s February is highlighted by two auspicious events that celebrate a season of fresh starts, namely, Chinese New Year and Fashion Week. 

The former is arguably the most important holiday for the global Asian community as a welcoming of new chances and opportunities for the year ahead. Similarly, Fashion Week also signifies a new beginning in the context of fashion, with prominent designers from every corner of the world showcasing their latest collections of runway garments. 

As the two events coincide, fashion houses also gather in celebration of Chinese New Year through the release of collections that pay homage to the season’s festivities.

Photo courtesy of BOSS


In celebration of the Year of the Dragon, BOSS had collaborated with novelist and calligrapher Feng Tang to create a dragon-themed capsule collection. Collegiate-style baseball jackets, casual sweaters, knitwear, and t-shirts encapsulate the menswear collection, with each piece painted in dim palettes of black, red, and hints of white. Tang incorporates his modern calligraphy into every article of clothing, with artistic interpretations of Chinese characters and the traditional dragon into each pattern. 

Photo courtesy of Bottega Veneta

Bottega Veneta

Titled “The First Sunrise with You”, Bottega Veneta debuts limited edition versions of classic silhouettes for the Lunar New Year. Among the collection, the Andiamo bag’s braided straps are updated in a green and yellow checkered pattern, while the sleek, curved shape of the Jodie bag is given scales and spikes that are reminiscent of a dragon’s tail. For footwear, the house’s Orbit Sneakers are recolored in warm hues of bright red, yellow, and orange that match the collection’s dragon scale-inspired jewelry.

Photo courtesy of KENZO


Legendary Japanese fashion designer Nigo takes the reins for Kenzo’s Lunar New Year celebration, releasing a wardrobe capsule of street styles. The men’s capsule is highlighted by flight bomber jackets with tiger graphics on its chest, a selvedge denim trucker jacket with an embroidery of the house’s emblem, and a souvenir jacket with contrasting sleeve designs. Alongside its outerwear, the collection offers tracksuits, sweaters, and shirts that are colored in shades of bright red and black, with Chinese symbols incorporated into each piece.

Photo courtesy of Swarovski
Photo courtesy of Swarovski


A jewelry house known for its crystals, Swarovski molds its new Chinese New Year collection in the shape of the zodiac dragon. A series of necklaces, earrings, and bracelets feature the zodiac motif, with the dragon depicted in a more playful appearance. Alongside its gold links, each article of jewelry is tied together with red thread, symbolic of the “red ribbon of fate” in Chinese culture. Apart from its jewelry, Swarovski also unveils its Crystal Rock Oval Watch as a predominantly-red timepiece, with its base encased in rose gold.

Photo courtesy of Michael Kors

Michael Kors

Three of Michael Kors’ bags are given a festive twist in celebration of the new season. The details of the Delancey Messenger Bag are redefined with gold, zodiac motifs within both its interior and its hardware logo, while the Hudson Camera Bag carries a dragon-shaped zipper handle. Another highlight of the collection is the Mirella bag, which features top handles and a cross-body strap that is complemented by the holiday’s primary color palette. It also comes with a connected wallet that has a striking golden interior, and a gilded dragon-inspired closure.

Photo courtesy of Tods


In commemoration of the Year of the Dragon, Tod’s unveiled a unique assortment of accessories and bags designed specifically for the Chinese New Year festivities. This limited edition collection draws inspiration from the revered symbol of the dragon, paying homage to elements of traditional Chinese astrology. Featuring a striking double dragon motif in white and burgundy hues, the Tod’s Double Up Bags from the lineup offer a stylish nod to this auspicious occasion.

Photo courtesy of Burberry


Burberry mends its equestrian roots with Chinese elements into its wardrobe staples. The house’s signature trench coats and scarves are given a new update, with houndstooth check, and rose print patterns each dyed in a vibrant red, a nod to its associations of good luck and prosperity in Asian culture.

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that holds some of the world’s most recognized brands. Its brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, fashion, beauty, footwear, and restaurant categories.

For more information, contact their official social media pages on Facebook and Instagram respectively.

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