Moda Operandi Founder Lauren Santo Domingo Set to Become Tiffany & Co.’s Artistic Director

Moda Operandi Founder Lauren Santo Domingo Set to Become Tiffany & Co.’s Artistic Director

Photo by Sharif Hamza

Santo Domingo’s first collection with Tiffany’s is set to launch this spring.

Much can be said about Lauren Santo Domingo, one of New York’s original “It” girls. The fashionable force kicked off her career as a fashion assistant at Vogue and worked her way up to fashion and sittings editor, among other positions.

After leading the PR for global fashion labels like J. Mendel and Carolina Herrera, Santo Domingo went on to launch online luxury fashion retailer Moda Operandi in 2010, alongside Áslaug Magnúsdóttir. The “pre-commerce” company went on to become a powerhouse in the industry, changing the way people could shop for designer collections.

Looking back at her career, which has spanned countless fields within the fashion industry, it’s no surprise why Santo Domingo has found herself on lists like the “100 Most Influential New Yorkers of the Past 25 Years,” and why her endless pursuits keep her as one to watch.

Just this year, the New York-based entrepreneur and businesswoman launched the next step to Moda Operandi, a beauty platform filled with a highly curated selection of products to deliver what beauty director Jessica Matlin calls the “beauty industry’s heroes and hidden gems.”

This time around, just two months since the platform’s ambitious launch, Santo Domingo is taking on yet another role as the artistic director of Tiffany & Co.’s Home collection. The move comes after the jewelry brand’s recent acquisition by luxury goods group LVMH, as part of the conglomerate’s recent push to revamp and modernize. It has since announced that Jimin of K-pop sensation BTS would become their newest brand ambassador.

“Tiffany & Co. has played an important part in milestones throughout my life and I am honored to work with such an iconic brand,” Santo Domingo said of the new role. Her first release with the 186-year-old brand is set to include new tabletop collections, blending form and function with artistry and modernity.

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