Iris Law’s Favorite Spots in Seoul

When Iris Law was born, she, like so many other millennium babies, was immediately swaddled in Nova check. “I was taken home from the hospital in a Burberry baby carrier,” the model says, with a laugh. “That’s actually my earliest memory of the brand because we used to have a photo of it at home.” The daughter of actors Jude Law and Sadie Frost, Iris’s birth dovetailed with a specific idea of Englishness, exported via Noughties rom-coms. It’s an archetype that Daniel Lee seems keen to investigate at Burberry, bringing the traditional (albeit Instagrammable) Norman’s café from Kentish Town in north London to the Seongsu region of Seoul.

Though a cursory scroll through Iris’s TikTok (where she spends most of her time making frozen yoghurt snack bars) will reveal that she is not a processed meat kind of person, it would seem that even she cannot resist the pleasures of a greasy spoon. “There’s something so lovely about the simplicity of those breakfasts,” she says. “It’s super wholesome and if I go to a caff, I’ll just get white toast and jam with English breakfast tea. It reminds me of my grandparents.” Admittedly, she prefers South Korean produce. “The fruit in Seoul is so much better. The Korean Pear is my favorite and the Persimmons are so good. The seasonal fruit is of such good quality and I wish I could get them at home.”

Iris Law at the opening of Burberry’s Seongsu Rose pop-up in Seoul, South Korea. Han Myung-Gu

And yet, she gleefully tucked into some potato Smiles at the Burberry activation (which includes a weekend-long shoe and hot water bottle pop-up) dressed in a gabardine trench dress and loafer-heels. “I love the collar on that coat,” she says. “And I have the green version of that Knight bag with a fuzzy tail, which I’m obsessed with.” It was a little more adult AND a little more put-together than the clothes Iris gets associated with on social media: dressing herself in Depop-core. “My fashion has become oriented around layering and comfort, which I balance with the need to express myself so that I can still feel creative. I think it means I’m feeling grounded, settled.”

I’m not surprised Iris feels “grounded” given the sheer amount of therapeutic tea she films herself drinking. “And I’m bringing lots of teaware back! The teaware isn’t amazing in England, but I found an amazing salon in Seoul, with amazing craftsmanship,” she says. “We spent hours in Sansuhwa tea. It felt so calm and safe. The owner has been making tea for over 20 years. Just him and his wife. And he’s never sprayed pesticides or fertilizers. It’s super expensive because he only makes 80-90 boxes of green tea a year and it all gets reserved before he’s even finished making it. There’s a real sense of mania about it.”

Below, Iris Law takes us on a tour of her favorite hotspots in Seoul, from nail salons to bookshops and cafés to Burberry’s rose-strewn fantasias.