3 Beauty Trends From London Fashion Week

Molly Goddard. Acielle/StyleDuMonde

On the London runways, a single beauty mantra: minimal effort for maximum impact.

The adage “Less is more” lives on, as proudly demonstrated by makeup artists at London Fashion Week. A quick skim through the looks and you’re bound to pick up a couple of undone ‘do’s, like an uber natural flush or a gleefully messy bun. It’s a welcome foil to the extravaganza brought about by the physical return of fashion week. One may even regard it as an inadvertent reference to the past two years, when low maintenance wasn’t just the norm, but the way of life.

Below, see how London made the case for three effortless beauty trends that you can wear again and again, with any kind of ensemble—simply because they’re simple.

Plain Pucker

We’ll always love our statement reds, mauves, and nudes, but now’s the time for our staple sheers. Bare lips are all the rage, featuring a moisturizing subdued shine brought to you by the unfussy plain balm. Christopher Kane, Nensi Dojaka, and Standing Ground opt for slicked-back tresses to complete the look, pointing all focus towards the facial features.


You say camp, we say chic: bleached brows are back with a sharper edge. Famously sported by Kendall Jenner at this year’s Met Gala, the lighter shade is a stark contrast against brunette locks. Highlight your pale brows with a blurred vampy lip as seen in Molly Goddard, or with experimental eyeliner as seen in Chopova Lowena.

Chrome Claws

A metallic or iridescent touch—that’s what makes the difference between a basic and funky set of nails. Halpern, Karoline Vitto, and Nensi Dojaka dramatize the chrome polish with extended lengths, bringing subtle bite to an otherwise clean beauty look. Our conclusion? As tedious as a manicure session seems, the sartorial gains make it absolutely worth it.

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