Photography Karim Sadil. Styling by Jane How.
COS S/S 2024: An Ode to Contemporary Creativity
As the weather transitions into longer and warmer days, COS embraces simplicity and thoughtful design with its Spring Summer 2024 collection. Design Director Karin Gustafsson continues to redefine COS’ modern identity while paying homage to classic, fluid staples. “Creating a new vision of everyday luxury, a powerfully understated collection, discerning in detail, champions intriguing textures and assertive silhouettes to form an effortlessly timeless wardrobe,” shared by the COS team.
Characterized by striking forms, retro-inspired leisurewear, and bold yet sophisticated hues, each piece in the collection highlights the brand’s continued focus on craftsmanship and enduring design. As the days draw nearer, style shoppers look forward to seeing the entire collection up close and in motion, as a testament to elevated and modern design. Scheduled on March 26, 2024, the unveiling of the COS S/S 2024 collection will take place at 3 PM CET and will be streamed live on @cosstores Instagram and @cos TikTok.
With a new vision of everyday luxury, the COS S/S 2024 collection is a masterclass on style. At the center of the collection are recurring themes of nature, with a subtle leaf pattern and a monochromatic color palette calling to mind the fresh breeze, an endless glistening sea, and the sun reflecting off of the Italian coastline. To accompany the collection, the brand announces its second collaboration with Linda Farrow for sensible, reinvented eyewear.
Championing COS’ Community
At the forefront of the S/S 2024 campaign are British and Japanese musician and actor Rina Sawayama starring alongside English actor Jack O’Connell. Both leading figures in honing their artistry and craft, Sawayama and O’Connell reflect the brand’s contemporary creativity. Styled in oversized yet structured silhouettes, the pair becomes the embodiment of effortless style.
As the water glitters beneath a blue-sky horizon and in the studio, photographer Karim Sadli works magic with the campaign’s diverse cast to create a sequence of captivating images. Driven by the concept of simplicity, with looks in bright splashes of cherry red, subdued hues of blue, or minimal free-flowing neutrals, the brand’s transitional collection embodies the calm yet powerful essence of nature.
COS and LINDA FARROW
The result of close collaboration between the brands’ creative identities, COS and LINDA FARROW announce a limited-edition capsule that lends retro expressions and expert craftsmanship to a collection of iconic eyewear. The end product is a thoughtfully designed ten-piece collection featuring modified favorites from the debut COS × LINDA FARROW collaboration alongside freshly reworked archival frames–pieces that can work all seasons around. The ageless tortoiseshell pattern, gradient-tinted lenses, and function-focused 100% UV protection work with reimagined classic frames to complement the S/S 2024 collection, blending old-school charm with modern sensibilities.
The Linda Farrow collection is available at the COS Store at SM Aura Premier for a limited time only.
