The Coquette Trend Is Still Thriving for Spring

Photo: Courtesy of @kendalljenner

2024 has been very coquette thus far. If you’re unfamiliar with the term, it’s a trending look that has gained momentum on TikTok this year; The vibe is largely focused on a prim, hyper-feminine aesthetic—complete with sweet florals, cottagecore-style lace, and of course, loads of pretty bows. Everyone from Jennie to Lana Del Rey has partaken in these styling choices. Think of the trend like the fashion equivalent of a really decadent dessert: It’s often a little too much, but super fun to look at, nonetheless.

Thanks to stars like Kendall Jenner and Selena Gomez, coquette style is still trending for spring, but in a more refined way.

Over the weekend, the two stars a fresh new stamp on the look. On Instagram, Jenner celebrated Easter in a chic white Rodarte dress, complete with two black ribboned bows on each shoulder. Punctuated with elegant black pumps and no other accessories, it was as about as minimal as the coquette look can be.

Photo: Courtesy of @kendalljenner

Meanwhile, Gomez took a similar pared-back approach to the trend in New York City. The singer and Rare Beauty founder sported a black, off-the-shoulder dress by Oscar de la Renta embellished with mounds of bows along the bust. She added sleek Louboutin pumps, Pasquale Bruni jewelry, and a Saint Laurent bag.


Both looks show that you can be a coquette girl this spring without looking like, say, Marie Antoinette. The key is choosing one frivolous detail—in this case, bows!—and keeping the rest of your ensemble stealthy. We must admit: Jenner and Gomez make the persisting—and somewhat polarizing—trend look good.

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