Sustainability Deserved A Shout Out On The Vogue World Red Carpet

Sustainability Deserved A Shout Out On The Vogue World Red Carpet

Gareth Cattermole/Getty Images

If the Vogue World: London headlines celebrated pantless fashion and pregnancy reveals, there were quieter moments worth noting from Theatre Royal Drury Lane. Enter stage left: the sustainable style champions, who chose to wear second-hand pieces and upcycled gems over new-season hits.

Among the green fashion fans was Twiggy, who wore an iteration of the red Tom Ford for Gucci autumn/winter 1996 suit, sourced via eBay, and styled with a dapper bow tie, rather than the open silk shirt favoured by original Gucci tailoring guru, Gwyneth Paltrow. The legendary swinging Sixties model chose a vintage Louis Vuitton bag, again sourced via eBay, to pep up her slice of fashion history, which enjoyed another airing at Gucci’s 100th anniversary show.

Twiggy’s eBay family on the red carpet? Rita Ora, whose ruched black Alaïa gown with a dramatic mermaid tail proved that pre-loved clothing has long cast off its mothballed image, thanks to her jazzy eBay bangles. And Wisdom Kaye, who truffled out a colour-pop Bottega Veneta bag via the online shopping behemoth to pair with his sailor-esque Daniel Fletcher tailoring.

Rita Ora, Twiggy and Wisdom Kaye wearing eBay-sourced pieces. David M. Benett/Getty Images

Heartstopper star William Gao had Vogue editors’ necks craning thanks to his understated black Bode suit featuring elegant handworked white piping. The haute homespun design is emblematic of Emily Adams Bode Aujla’s nostalgia-driven style, which toes the line between crafty, conscious and cool thanks to her sentimental use of old-fashioned textiles. While Maude Apatow’s sequin-speckled bridal Bode look heralds a new dawn for the brand which is branching out into womenswear. (Start saving now).

William Gao in Bode. David M. Benett/Getty Images
Maude Apatow in Bode. David M. Benett/Getty Images

Fellow upcycler Harris Reed put Hollywood glamour front and centre of his custom look for Bridgerton’s Nicola Coughlan, while the country’s most famous eco-conscious pioneer, Stella McCartney, threw shapes to Annie Lennox while the singer closed out Vogue’s ode to the arts on Drury Lane. On a night celebrating past, present and future culture, sustainable fashion, in all its different guises, played a subtle, yet starring role.

This article was originally published on British Vogue.

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