The rare 15th Vietnamese and Chinese treasures from an ancient shipwreck in Taytay, Palawan. Courtesy of Jewelmer
The French-Filipino company has just opened a private high-rise boutique in Makati.
Renowned as the ‘Queen of Gems’, Golden South Sea pearls are amongst the rarest, largest, and most sought-after varieties, taking up to five years to grow inside a Pinctada Maxima saltwater oyster. They illuminate complexions with a champagne glow or a golden juxtaposition, making them versatile for a range of people and occasions as necklaces, bracelets, earrings, rings.
Established in 1979 by Jacques Branellec and Manuel Cojuango, Jewelmer is one of the world’s leading pearl pioneers, with over eight farms around the island of Palawan, supporting thousands of individuals in local communities. There are 377 individual steps to sustainably produce a single Jewelmer gem: from inserting the nucleus into the oyster to finally harvesting a perfect South Sea pearl.
For its most distinguished clients, and accessed only by invitation and appointment only, the brand has launched a new boutique in Makati. Designed by Paris-based agency La Meute Design and Communication, it’s a multifunctional retail space unlike any other, serving as a learning hub, private showroom, and meeting venue.
Greeted by golden mother-of-pearl doors, and décor by Cebu-based designers such as Casa Selma and Obra Cebuana; it’s a pilgrim’s journey for those who respect and appreciate the nation’s gem. Alongside the brand’s exquisite creations, are rare 15th century Chinese and Vietnamese treasures, uncovered in an ancient shipwreck under Jewelmer’s pearl farm in Taytay, Palawan.
Immersive and vibrant artworks by Olivia d’Aboville, Thomas Godin, and Bukuk Chai pay tribute to the symbiotic relationship between nature and man, and make Maison Jewelmer a place to relax, renew, and absorb the inner wisdom, and divine energy of the Pearl of the Orient.
Learn more about Jewelmer through their website, and Facebook and Instagram pages
