Courtesy of Gucci. Artwork by Bea Lu
We pay tribute to the men who know that dapper style is even better with a little attitude.
If the internet has taught us anything this year, it’s that Gucci is back in the group chat. Between TikTok and Instagram’s embrace of “Guccimaxxing” and the resurgence of macho archetypes championed by figures such as Tom Brady, Shawn Mendes, Fakemink, and Nettspend, the Italian powerhouse has become fashion’s nexus in 2026.
Rather than reinventing Gucci from scratch, Demna has revived the Tom Ford-era sensuality that made the brand shorthand for unabashed cool and desire: think red-and-green stripes, Horsebit hardware, supple black leather, and the unmistakable GG Monogram. The zeitgeist is less nostalgic than instinctive, a reminder that the simplest classics are often the ones that have already proven their staying power as blue-chip investments, making them the ultimate heirloom-worthy gifts.
Which brings us to Father’s Day, consider this your guide for the men in your life.
Frequently Asked Questions
Gucci was founded in 1921 by Guccio Gucci in Florence.
Some of Gucci’s most recognizable signatures include the Horsebit, Bamboo handle, Flora print, green-red-green Web stripe, and GG monogram.
Demna was appointed Artistic Director of Gucci in March 2025 after a decade leading Balenciaga. He officially began his role in July 2025, marking a new chapter for the Italian luxury house.
Kering cited Demna’s ability to shape contemporary culture and create a strong creative vision. His appointment was intended to usher in a new era for the brand and strengthen Gucci’s fashion authority.
Over the decades, Gucci has been worn by global icons including Jacqueline Kennedy Onassis, Elizabeth Taylor, Madonna, Harry Styles, Dakota Johnson, and Jennifer Lopez. In the Philippines, Gucci has also been embraced by local talent including Heart Evangelista, Anne Curtis, Marian Rivera, Small Laude, Bretman Rock, and Catriona Gray, who have worn the house’s designs at fashion weeks, red carpets, campaigns, and major social events.
