Senses: JOS Mundo Explores Historical Philippine Landmarks
Fashion

Senses in the City: JOS Mundo is Taking Everyone on Cultural Field Trips

From left: JOS Mundo sales and marketing associate Chesca Flores, sales and marketing intern Ashley Cantong, creative director and co-founder Karen Bolilia, and sales and marketing lead Sabine Monfort. Photographed by Renee De Guzman

JOS Mundo creative director and co-founder Karen Bolilia wears a top and skirt from their forthcoming release. Photographed by Renee De Guzman

In an extension of their Coming to Our Senses Instagram series, JOS Mundo takes their guests on expeditions around the city and beyond.

In theory, the Ramon Magsaysay Center is a large travertine tree. Established in 1967 and designed by architect Alfredo Luz and Associates (in consultation with Italian-American architect Pietro Belluschi, and Alfred Yee Associates), it is composed of an 18-storey building called the Commercial Tower, and a two-storey L-shaped complex called the Foundation Building. According to Marie Perez, the Ramon Magsaysay Foundation’s chief librarian and archivist, the tower’s large pillars serve as deeply-rooted tree trunks that maintain the structure’s integrity by allowing it to sway with the wind and earthquakes.

Like any other day, Manila Bay’s winds blew straight to the RMC, greeting JOS Mundo’s handpicked guests as they arrived. “We were trying to think of people who would be really into seeing a building, because not everyone would be down, to be honest,” laughs creative director and co-founder Karen Bolilia. While curating the guest list, they were guided by a simple criteria: Who is design-minded? Who’s design-obsessed? Who would appreciate this?

visual guide of the ramon magsaysay center
For jotting down notes, the JOS Mundo team equipped each guest with a notebook, pen, and visual guide. Photographed by Renee De Guzman
archival book in the ramon magsaysay center
Two of Magsaysay’s leather-bound scrapbooks, containing various newspaper clippings in which he is mentioned. Photographed by Renee De Guzman
chairs in the ramon magsaysay center
At the Foundation tower, conference rooms are still used for meetings today, and are equipped with both vintage and contemporary furniture. Photographed by Renee De Guzman

The RMC tour is the first edition of JOS Mundo’s Senses in the City, a sequence of field trips dedicated to imbuing the fashion brand’s ethos of uplifting local culture. It’s an inquiry into the cities we live in and provinces far flung; a three-dimensional extension of their ongoing Coming to Our Senses series on Instagram Stories, which began in 2020. “Regional expressions from home and beyond,” their Insta-segment is defined, inviting creatives across regions of the Philippines to share through imagery and words the backdrop of their everyday lives. From Rizal, to Antique, to Maguindanao, and now to Metro Manila, JOS’ Senses seeks a closer look into the larger contexts that inform one’s creative process.

Over at the RMC, the intimate but diverse tour group included designer Carl Jan Cruz, stylist Carla Villanueva, model Sabina Gonzales, architect Alanis Avenilla, and Tarzeer Pictures executive producer and co-founder Dinesh Mohnani. Including the JOS team, the group of 15 weaved through the Foundation building with Marie and two other guides, learning about the storied history behind its narra walls.

stairs in the ramon magssaysay center
Inside the center’s Foundation tower, a set of stairs lend an subtle brutalist touch. Photographed by Renee De Guzman
jos mundo marikina mules in circus in the ramon magsaysay center
Guests arrived in their favorite JOS Mundo pieces including the Marikina mules in Circus, seen above. Photographed by Renee De Guzman

We begin at the Ramon Magsaysay hall, a sprawling 367.35-square-meter space whose walls remain lined with its original narra wood paneling, and whose waffle-grid ceiling is directly symmetrical with the patterned floor. Certain wall panels, Marie shares, swing open to reveal secret cabinets once used to store the late President Magsaysay’s clothes.

We weave through hallways of the Foundation building and spot vintage drinking fountains, elevators, and dumb waiters on the way to various conference rooms that are still used for meetings today. Marie also points out the Greatness of Spirit gallery featuring honorable figures that received the Ramon Magsaysay Award, from national artists Lino Brocka and Nick Joaquin to His Holiness The 14th Dalai Lama and even Mother Teresa. Established in 1958, it is considered one of Asia’s premier prizes and highest honors.

philippine flag in the ramon magsaysay center
The Ramon Magsaysay Center was established in 1967, and stands across the Diamond Hotel on one side, and Manila Bay on another. Photographed by Renee De Guzman
jos mundo skirt and jos mundo estafa thong in the ramon magsaysay center
JOS Mundo’s Estafa Thong and Parang Bakya sandals. Photographed by Renee De Guzman
hallway in the ramon magsaysay center
The Greatness of Spirit gallery features images of honorable figures that received the Ramon Magsaysay Award. Photographed by Renee De Guzman

The hour-long tour concludes at the Laureate Library and Museum, whose two floors house “a large collection of reference materials on the Magsaysay Laureates and the advocacies they are working on.” Visitors are welcome to peruse the print and non-print library and archive materials on the second floor at a minimal fee, while the ground level welcomes the public to study or work and dine or drink at The Library Café by Gourmet Farms.

“But you don’t know that, even if you live here,” Karen says, noting how the city’s residents might not be aware that the RMC’s resources are accessible, or that they even exist. It’s exactly why they started the series in the first place: to bring the brand and their supporters beyond their showroom. Standing before one of the RMC’s travertine trunks, Karen gestures to the plaza, saying, “It’s a great source of pride. I really wanted to take a context outside of the environment, because that’s how people know us. Private places like the CCP, or the PICC, or the Met Theater—wouldn’t you like to see just the bones of it?”

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