Courtesy of GoRunway
Phoebe Philo is back this September.
Fashion fans rejoice! Phoebe Philo’s long awaited return to the industry now has an official date. Overnight, a brand Instagram appeared (with her name in a serif logo for those keeping track) with a single post that stated the new collection will be live—and more importantly, available to shop—in September 2023. The news of Philo launching a direct-to-consumer brand is another example of how designers are choosing to participate within the established parameters of their industry on their own terms.
The website will “open for registration” in July, perhaps as a security measure to avoid bots taking over what are sure to be highly coveted pieces for the diehards that have been waiting for her unique vision of womenswear since she stepped down as creative director of Celine in 2017.
