Courtesy of Jewelmer
Jewelmer showcased its high jewelry beyond the official crown, dressing contestants in one-of-a-kind pieces made with South Sea golden pearls.
The beauty pageant in recent decades has become a televised amphitheater where the zenith ideals of beauty, wisdom, and strength are annually crystallized, often quite literally, in diamonds. Since the very first Miss Universe contest in 1952, these jewels carry the weight of the hopes and dreams of the contestants and the nations they represent.
In 2024, that narrative turned a new page when Jewelmer, the French-Filipino fine jewelry house, became the official crown sponsor of the pageant and made history by crafting the Lumière de l’Infini crown. Shaped around Jewelmer’s signature South Sea golden pearls and set with responsibly sourced diamonds, the crown signaled a shift in what pageant regalia could represent. Not just opulence, but the excellence of Filipino craftsmanship.
This year, Jewelmer’s embedded placement on screen extended well beyond the crown itself, frosting the neck, ears, and hands of delegates with one-of-a-kind pieces from their high jewelry collection. The Dolce Rosa necklace traced Johanna Swartbooi’s collarbones with pearls harvested from Palawan’s pristine waters; the Zen and Les Classiques earrings on Ahtisa Manalo caught the light with every practiced turn of the head, and the Madame de Pompadour set worn by Victoria Kjær Theilvig echoed the geometry of the crown in miniature.
While fleeting on screen, these designs carried the weight of lineage. Cultivated over years rather than mined in moments, Jewelmer’s pearls mirror the long arc of preparation behind every contestant’s journey. Each piece accentuates a shared belief between Miss Universe and Jewelmer: that timeless beauty is defined by both legacy and brilliance.
Discover the Jewelmer pieces worn by the Miss Universe 2025 contestants below.
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Miss Universe Philippines, Ahtisa Manalo wears the Zen necklace and Zen earrings. Courtesy of Jewelmer1/15 -
Miss Universe Philippines, Ahtisa Manalo wears the Dolce Rosa necklace and the Les Classiques earrings. Courtesy of Jewelmer2/15 -
Miss Universe 2024, Victoria Kjær Theilvig in the Lumière de l’Infini Crown, wears the Madame de Pompadour earrings and the Madame de Pompadour bracelet. Courtesy of Jewelmer3/15 -
Miss Universe Guinea, Tiguidanké Bérété wears the Nids d’Ange necklace. Courtesy of Jewelmer4/15 -
Miss Universe Denmark, Monique Sonne wears the L’Equilibre earrings. Courtesy of Jewelmer5/15 -
Miss Universe Namibia, Johanna Swartbooi wears the Dolce Rosa necklace and the Les Classiques earrings. Courtesy of Jewelmer6/15 -
Miss Universe France, Eve Gilles wears the La Me en Majesté earrings. Courtesy of Jewelmer7/15 -
Miss Universe 2024, Victoria Kjær Theilvig in the Lumière de l’Infini Crown. Courtesy of Jewelmer8/15 -
Miss Universe Philippines, Ahtisa Manalo wears the Zen necklace and Zen earrings. Courtesy of Jewelmer9/15 -
Miss Universe Ireland, Aadya Srivastava wears the Dolce Rosa necklace. Courtesy of Jewelmer10/15 -
Miss Universe 2024, Victoria Kjær Theilvig in the Lumière de l’Infini Crown. Courtesy of Jewelmer11/15 -
Miss Universe Denmark, Monique Sonne wears the L’Equilibre earrings. Courtesy of Jewelmer12/15 -
Miss Universe Philippines, Ahtisa Manalo wears the Zen necklace and Zen earrings. Courtesy of Jewelmer13/15 -
Miss Universe 2024, Victoria Kjær Theilvig in the Lumière de l’Infini Crown, wears the Madame de Pompadour earrings and the Madame de Pompadour bracelet. Courtesy of Jewelmer14/15 -
Miss Universe Philippines, Ahtisa Manalo wears the Dolce Rosa necklace and the Les Classiques earrings. Courtesy of Jewelmer15/15
