Bad Bunny Designed His Super Bowl Trainers Himself
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Bad Bunny’s halftime performance at the 2026 Super Bowl will go down in the history books – not least because he was the first Latino male artist to headline the event. While the special appearances from Lady Gaga and Ricky Martin may have caused a buzz, our eyes were also, naturally, on what the Puerto Rican superstar was wearing on the night.
Rather than opting for the likes of Schiaparelli or Maison Margiela as he has done in the past, Bad Bunny surprised fans by wearing a custom look by high-street giant Zara. The head-to-toe cream look comprised a collared shirt and tie, a sport-inspired jersey with the name Ocasio and number 64 on it (thought to be a tribute to his mother Lysaurie Ocasio, who was born in 1964), and matching chinos.
Finishing off the look? The Grammy winner wore a pair of chunky ’90s-inspired sneakers – specifically, the BadBo 1.0 trainers that are part of his collaboration with Adidas. It comes after a limited run of the same style (1,994 pairs, to be exact, in a nod to Bad Bunny’s birth year) was released in brown and white last weekend and promptly sold out. Meanwhile, the rapper was also photographed wearing the trainers in a yet-to-be released grey, black and blue colourway at a pre-Super Bowl press conference last week.
Given that millions tuned in for the Super Bowl halftime performance on Sunday night, it makes sense that Bad Bunny would model his own design on the big stage. After all, he is is own best advert.
This article was originally published on British Vogue.
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Frequently Asked Questions
Bad Bunny wore his custom-designed Adidas BadBo 1.0 sneakers during the performance. The all-white, chunky ’90s-inspired trainers matched his monochromatic look and showcased his ongoing streetwear design partnership with Adidas on a massive global broadcast.
High-street retailer Zara designed Bad Bunny’s custom clothing look. Moving away from high-fashion couture labels, the global superstar took the stage in a tailored, boxy, monochromatic cream aesthetic that emphasized accessibility and cultural resonance.
The jersey features “Ocasio 64” to honor his mother. The text pays direct tribute to his mother’s maiden name, Lysaurie Ocasio, while the number 64 represents her birth year of 1964, weaving personal lineage into his wardrobe.
The initial drop was strictly limited to 1,994 pairs. This exact production number was a deliberate nod to Bad Bunny’s own birth year of 1994. The brown and white colorway debuted ahead of the game and sold out instantly.
The halftime show featured guest appearances from Lady Gaga and Ricky Martin, along with traditional acts like Los Pleneros de la Cresta. The performance went down in history as the first solo Latino-headlined set delivered primarily in Spanish.