Photographed by Kim Heejune, courtesy of Bulgari
Riding on the buzz surrounding Perfect Crown, Bulgari announces Byeon Woo-seok as the newest ambassador of the house.
It’s no surprise that the spotlight continues to follow Byeon Woo-seok, as every new chapter seems to bring another milestone for the actor. Amid the run of his latest series Perfect Crown, Bulgari announced him as the newest ambassador of the house.
Byeon Woo-seok’s name has consistently dominated trend lists throughout the run of Perfect Crown with IU, especially as the series neared its finale. During the growing buzz, Bulgari announced the actor as its newest ambassador, unveiling photos of him wearing the house’s Octo Finissimo watch and B.zero1 jewelry, marking another milestone in his growing fashion portfolio.
The Octo Finissimo watch worn by the actor features a distinctive octagonal case inspired by Italian architecture and geometric design. Meanwhile, the B.zero1 collection is known for its signature spiral motif, with its gold and steel rings reinterpreting Bulgari’s heritage craftsmanship dating back to the 1970s. The collection reflects a contemporary take on one of the house’s most emblematic icons.
“I am truly honored to join Bvlgari as a Brand Ambassador. I have always been inspired by the Maison’s bold creativity and deep heritage, and I look forward to sharing its values with a wider audience through my journey with Bvlgari,” the actor said in a press statement.
The day after the announcement, Byeon made his debut appearance at the Bulgari Eclettica High Jewelry event in Seoul. He wore an all-black suit paired with a silver Serpenti necklace that stood out against the plaid details of his look. Joining him at the event were several notable Korean stars, including Jang Wonyoung of IVE, Kim Ji-won, Lee Byung-hun, Lee Min-jung, and Cha Jun-hwan.
This latest fashion milestone adds to the steady momentum of Byeon Woo-seok’s career. Following the success of Perfect Crown, fans are already looking forward to his upcoming live-action adaptation of Solo Leveling, where he is set to take on the lead role.
Frequently Asked Questions
Who is Byeon Woo-seok?
Byeon Woo-seok is a South Korean actor who recently starred in the drama series Perfect Crown. He was recently announced as Bulgari’s newest ambassador.
What is the Bulgari Eclettica High Jewelry Event?
The Bulgari Eclettica High Jewelry Event is a commemorative photo call in Seoul showcasing Bulgari’s high jewelry collection. It was attended by celebrities including Byeon Woo-seok, Kim Ji-won, Jang Won-young of IVE, Lee Byung-hun, Lee Min-jung, and Cha Jun-hwan.
What is Perfect Crown?
Perfect Crown is a South Korean romantic comedy series set in an alternate 21st century. The K-drama stars actor Byeon Woo-seok as the lead, alongside Lee Ji-eun, the actress and singer-songwriter popularly known as IU.
