A Walk Through the House of Experts at Vogue Threads Manila 2026
Photographed by Hallvard Cano
Brand activations whisk guests away to an exploration of Filipino identity through beauty and well-being.
Past a drapery of red curtains, guests are invited to walk through the House of Experts by Allure. At the final house of the Vogue Village, amid interactive product displays and content creation spaces curated by partner brands David’s Salon and the L’Oréal Groupe, attendees may discover new insights on elevating their everyday routine.
Upon entry, participants can take a right into the David’s Salon room where expert hair and scalp care own the spotlight. Led by CEO Laura Charlton and a team of veteran hairstylists, the Hair & Scalp Experience Lounge helps participants discover a deeper understanding of nurturing their locks through in-depth consultations and personalized recommendations. With salon-grade products from Affinage Professional and milk_shake, interactive games and even dedicated content stations offering exclusive vouchers and giveaways, David’s Salon is ready to support guests make their next step towards the best hair and scalp care journey.
Meanwhile, a trip to the left of the House of Experts treats attendees to L’Oréal Groupe’s Balai Beauté. Inspired by the Filipino balay, the L’Oreal Groupe immerses the guests into a space where beauty is molded by heritage, hospitality and local craftsmanship. At the booth’s customized vanity bathroom, participants are affirmed that sometimes, the experts worth trusting are right at home. With tailored hand fans and hand-picked flower bouquets, the brand’s keepsakes ground one’s memory and experience with tradition and nature. Powered by L’Oréal Groupe’s hair, skin and makeup products, guests are free to explore the space dedicated to marrying the cultural and physical.
Experience the House of Experts by Allure at Vogue Threads ManilaVogue Threads ManilaVogue Philippines' annual fashion platform for emerging talent, featuring exhibitions, masterclasses, talks, portfolio reviews, and Vogue Faces. Vogue Threads Manila connects young Filipino creatives with industry leaders, and it showcasesGo to Vogue Threads Manila Glossary 2026.
Frequently Asked Questions
Vogue Threads is Vogue’s annual event to celebrate the craft communities and cultural stewards that have shaped the Filipino creative identity.
This year, Vogue Threads takes back the meaning of A.I. as Artistic or Ancestral Intelligence. It’s dedicated to honoring the knowledge and craftsmanship that keep Filipino heritage alive.
The houses at the Vogue Village are the Fashion House, Beauty House, Culture House, the Vogue Lounge and The House of Experts by Allure.
Guests may also visit the Vogue Cafe and attend the Vogue Talks.
Vogue Threads happens on October 26 to 28, 2026 at The Henry Hotel, Apartment 1B, and F.A.B. Creatives (also called The Vogue Village).