The Best Skincare Routines Start With the Basics
Photos courtesy of Habitude, Artwork by Bea Lu
Inspired by the idea of the “white shirt of skincare,” Filipino brand Habitude explores what it means to build a routine around reliable essentials.
Just like the saying goes, “skin-vest in yourself,” the growing world of beauty and skincare reveals endless opportunities to take better care of yourself. There are multistep routines, products that cater to every skin type, and even formulas that adapt based on geographical location. But at the end of the day, everyone just wants naturally healthy skin. Habitude knows that, and makes it its core philosophy.
Focusing on the goal of sustainable and intentional skincare, Habitude is a Filipino beauty brand that built its products around the concept of everyday routines (habits) and self-expression (attitude), hence the portmanteau. The team describes the brand as the “white shirt of skincare,” reflecting its goal of creating a good base, or in this case, naturally healthy skin.
“We always say Habitude plays well with others. It’s skincare built for rotation—not to replace everything on your shelf, but to make all of it work better. Just like the white shirt you rely on, season after season,” said Noelle Hui, cofounder of Habitude, in a statement.
With this principle, Habitude aims to carry this philosophy across its three products: The Thicc Water Toner, which regulates sebum and prepares the skin to absorb everything that follows; The Dew It All Essence, which hydrates and balances the skin’s microbiome; and The Skin On Holiday Serum, a niacinamide serum that evens skin tone and soothes sensitivity.
All things considered, to each their own. Whether a multi-step routine or a single product works best, having a good base is on everyone’s wishlist.
Frequently Asked Questions
Habitude is a Filipino skincare brand that focuses on intentional, everyday skincare. Its name combines the words “habit” and “attitude,” reflecting its philosophy of building consistent routines that support healthy-looking skin.
Habitude was co-founded by Nikki Santiago-Rivera, Romina Nañagas, and Noelle Hui. Together, they established the Filipino beauty brand with a focus on simple, intentional skincare that fits into everyday routines.
Noelle Hui is an entrepreneur and co-founder of Habitude. She has described the brand as the “white shirt of skincare,” emphasizing its philosophy of creating products that work alongside existing routines rather than replacing them.
Habitude products are available through the brand’s official website at habitude.ph. The brand is also available through Spatio, both online and at select retail locations, and maintains an official presence on Shopee and Lazada.
Habitude’s core lineup includes The Thicc Water Toner, The Dew It All Essence, and The Skin On Holiday Serum. Together, they are designed to support hydration, balance, and a healthy-looking complexion as part of an everyday routine.