Gucci sent a cadre of edgy, surfer-inspired hair looks down the runway at its resort 2024 show in Seoul.
In a contemporary context, Gucci has mastered the art of melding streetwear sensibilities with elements of regalia, a medley of higher-than-highbrow and inherent accessibility that commands close attention—down to the placement of every jaunty accessory and shimmering detail. For last night’s resort 2024 show at Gyeongbokgung, a former palace in Seoul, the brand pulled influence from the city streets and the season, accessorizing ensembles with a cadre of surfer-punk hairstyles that turned the assumed softness of beach hair razor-sharp.
Model Sora Choi opened the show, her raven lengths straight and loose save for her bangs, worn swept (read: plastered) across her forehead as if she had just emerged from a riot of waves. City streets continued to wind toward Venice Beach with mussed micro-fringe, brushed waves, and sunglasses donned over hair like above-water goggles, arms slung over surfboards helping to cement the styling. Among our favorites? Waist-reaching peroxide featuring an underpinning of deep and muted lavender, the shade perfectly coordinated with a pair of purple patent leather boots.