Brace Yourself: Beyoncé Is Launching A Hair-Care Line

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And the Beyhive is already buzzing.

Celebrity beauty lines abound, but there’s always room for royalty. Beyoncé took to Instagram today to tease a forthcoming hair-related announcement, the enterprise rooted in family and salon culture. The three-part carousel featured a present-tense Queen Bey and a mane of natural curls, a younger Beyoncé having her side-swept cornrows tended to (likely at her mother’s hands), and a thoughtful message about the launch—and the meaning behind it.

“How many of ya’ll know that my first job was sweeping hair in my mama’s salon?” began Beyoncé, who went on to note that Destiny’s Child got its start performing for clients in said salon’s chairs and that the space introduced her to women, the entrepreneurial spirit, and the power of hair (and of community) for healing.

Whether worn loose or plaited, blonde or brunette, Beyoncé’s hair—like that of all pop stars—has played an integral role in the story of her career, evolving to meet and reflect the moment. And as an icon, the choice to contribute further to the mane conversation and shine a light on the beauty of the salon as a nurturing gathering place is a natural one.

“Having learned so much on my own hair journey, I’ve always dreamed of carrying on her legacy,” finished Bey. “I can’t wait for you to experience what I’ve been creating.”

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