Hailey Bieber’s Coachella Beauty Prep Begins With a New Cut and Color
Photo: TikTok (@haileybieber)
What will Coachella 2026 festival style bring? Hailey Bieber is already dropping some clues with her latest hair transformation.
Last year, celebrities who descended on Coachella Valley for two weekends of music embraced a more pared back and minimal vibe, but 2016 has been on all our minds, and so we could see a return to real, peak boho-chic. From a sneak peek at Bieber’s beauty prep, it could go either way.
Posting to her Instagram stories and TikTok on Friday (April 3), the Rhode founder showed off a much, much longer, blonder hairdo. (Helped with some well-placed hair extensions.) Having been long-time committed to the bob (and lob), it’s a dramatic switch-up; her hair now sits chest-length, with face-framing, graduating front layers. Lighter shades of blonde are also woven through the pieces around the face and loosely through the ends to create some dimension. In one image, taken in her car, Bieber poses fresh-faced with her husband’s merch trucker cap over her new hair, the light emphasizing the depth of her honey blonde pieces. In another selfie, she sports a classic glossy Rhode lip combo, the arpeggiating layers of her cut on show.
Bieber’s hairstylist Justine Marjan (who chopped Bieber’s bob at Christmas time and regularly works with Jennifer Lopez, Khloe Kardashian, and Sarah Michelle Gellar) shared that Bieber had been back in the chair earlier in the week. Speaking to Vogue, Marjan shared: “We did long wispy layers and face-framing for a fresh, almost early 2000s-inspired haircut with lots of movement.”
Her color was by Los Angeles-based colorist Matt Rez, known for his signature midlight technique which blends highlights with the natural base to create a dynamic look that doesn’t compromise hair health.
Hailey Bieber is no stranger to a seasonal hair switch-up. In recent years, though, she’s stayed true to team bob, flirting with a ’90s style cut, a voluminous lob (a la Rachel Green in Friends), and a jaw-skimming shape. Her color has oscillated around teddy bear brunette, with dalliances in more caramel-toned lowlights. This is the longest and lightest she’s gone in years.
Interested in recreating? “Ask your stylist for long layers in the back and face framing that starts around the collarbone in the front,” advises Marjan.
Opting for some extensions and blonde highlights feels just about right for Coachella 2026. This year sees Bieber’s husband Justin take the headline slot, and her beauty empire Rhode will have a major presence at the festival: doing something fun with her hair, then, keeps the mood fresh and light. She could style it so many ways, too. Will Hailey embrace the boho-chic of it all? Will she run it back to the Coachella golden age of 2016? We’re waiting patiently for Hailey Bieber’s Palm Springs-set GRWM.
This article was originally published on Vogue.com.
Frequently Asked Questions
Hailey Bieber revealed a much longer, blonder hairstyle with hair extensions, moving from her long-time bob to chest-length hair with face-framing, graduating front layers and dimensional blonde pieces.
Hairstylist Justine Marjan, who previously cut Bieber’s bob at Christmas and works with Jennifer Lopez and Khloe Kardashian, created the long wispy layers, while colorist Matt Rez handled the blonde using his signature midlight technique.
Midlighting, developed by colorist Matt Rez, blends highlights with the hair’s natural base color to create dimension and a dynamic look while minimizing damage to hair health compared to traditional highlighting methods.
Bieber has stayed loyal to bob and lob cuts in recent years, oscillating between teddy bear brunette and caramel lowlights. This transformation marks her longest and lightest hair in years, a dramatic shift from her usual shape.
Stylist Justine Marjan recommends asking for long layers in the back with face-framing pieces that begin around the collarbone in front, paired with dimensional blonde highlighting for a similar early 2000s-inspired look with movement.