Jimin of BTS stars in the “This Is Tiffany” campaign. Photo by Hyeawon Kang.
True expression, authentic dreams, and making the most out of life—Tiffany & Co.’s latest campaign taps into your unique individuality
Beyond Audrey Hepburn and Elizabeth Taylor, and Andy Warhol, New York jewelry house Tiffany & Co. always had its place in pop culture and fashion. With its 180-year history, Charles Lewis Tiffany’s once-stationery and fancy goods emporium on Broadway has evolved into a brand that values individual style and diversity.
As a way for the American jewelry brand to celebrate the beauty of optimism and being one’s self, they recently launched “This Is Tiffany” featuring its newest global brand ambassador, Korean popstar Jimin of BTS. The “Like Crazy” singer stars alongside actresses Zoë Kravitz and Gal Gadot.
Through their brand ambassadors’ stories, the campaign aims to encourage individuals to express their personal style in ways that are true to themselves with Tiffany & Co.’s contemporary jewelry.
Styled to a T
Using the power of simplicity and graphic construction, the campaign features two trademark collections of the American jewelry house: Tiffany T and Tiffany HardWear.
Launched in 2014 under its first-ever female design director Francesca Amfitheatrof, the Tiffany T collection marked a new era for the jewelry house. With a minimalist design anchored on modernity, the necklaces, earrings, bracelets, and rings in the lineup are made to be layered for all occasions, from casual garb to gala events.
Three years after Amfitheatrof’s first collection, the Japanese-born jewelry designer launched the Tiffany HardWear collection composed of silver, gold, and leather. Inspired by the energy and architecture of its birthplace, the lineup flaunts gauge links that demonstrate tension, proportion, and balance.
In a series of visuals showing Jimin, Kravitz, and Gadot, the three global ambassadors were photographed in black and white ensembles that represent the brand’s style, while also allowing their spokespersons to express themselves through a variety of pieces from Tiffany T and Tiffany HardWear.
“Our “This Is Tiffany” campaign is an authentic homage to individual style,” says Alexandre Arnault, executive vice president, Product & Communication of Tiffany & Co. “We may make the jewelry but it’s house ambassadors like Zoë, Jimin of BTS, and Gal who give meaning to the collections and make our pieces all their own.”
In the Philippines, Tiffany & Co. is located in Solaire and Greenbelt 3. Visit Tiffany & Co.’s official website to see the collection.
