Photo courtesy of Longchamp
The Longchamp takes emphasis on the Le Roseau with Kim Sejeong for its Autumn/Winter 2024 Collection
For this year, Longchamp shifts expectations in favor of outdoor activity and vibrant hues. Seen within each look is the brand’s continued emphasis on both simplicity and functionality as seen with the use of knitwear to represent complimenting yet dynamic silhouettes. Inversely, the maison balances the comfort-heavy textiles with sophistication through its leather-crafted dresses, jackets, and coats.
The fall collection also highlights the latest iteration of the Roseau handbag with new shapes and tones that pair nicely with the various looks found in the collection. Initially introduced in 1993 alongside Le Pliage, the Roseau handbag continues its new-found relevance as the collection’s figurehead carryall.
Standing alongside Longchamp president Jean Cassegrain, is the maison’s ambassador Kim Sejeong for its unveiling of the Kuala Lumpur flagship which also serves as her first appearance for the brand. The “Uncanny Encounter” lead serves as a befitting extension of the campaign’s emphasis towards the women-on-the-go as seen within her ever-busy lifestyle through her acting and singing career.
Alongside the brand’s campaign, Kim is also seen styling the Roseau’s smaller variants in both its latest tonal and stark colored options with looks from the fall-time collection.
To view Longchamp’s Autumn/Winter 2024 Collection and Le Roseau’s latest iterations, visit Trunc.ph
