Photographed by Kim Santos.
At Vogue Threads Manila 2025 and in partnership with Vaseline Philippines, guests showed how a hydrated and radiant body-skin can be an avenue for self-expression
Facial care has been the focus of beauty conversations over the last decade. The need to plump, hydrate, and tone the face has led to a steady stream of skincare products formulated around ingredients like retinol, niacinamide, hyaluronic acid, AHAs and BHAs. According to research by Vaseline Philippines, this oversaturation in the facial skincare market leaves a gap in the market for another type of skin care: this time, for the body itself.
Held at The Art Space in RCBC Plaza, the Vogue Faces Casting Call unfolded alongside exhibitions that explored storytelling through image and form. On the venue’s upper level, Vaseline Philippines presented “Body Language: Portrait of the Filipino,” a space dedicated to the relationship between body skin and identity featuring five Vogue Faces talents: Yansei Sy, Mariane Lubo, Aiji Umemori, Sittie Brima, and Mattrixia Ibañe.
Beyond the portraits, the booth became a point of reflection for guests, prompting conversations about how caring for body skin shapesnot only how one looks, but what one feels comfortable wearing.
For content creator Yael Arevalo, body care intersected with visibility. Attending his first Pride event, he wore an outfit he made with his mother, an ensemble he says carried personal meaning and intention. “That made me really proud of myself, because I am representing myself, and it embodies my advocacy of sustainable fashion,” he shares.
Fellow content creator Paul Allen echoes Arevalo’s experience as he also attended his first Pride event in June. “I was there for the first time to show who I am,” says Allen. “I can spread the message of confidence by being myself and not [being] afraid to show my skin through fashion.”
A recent experience shifted content creator Robin Jay’s perspective on body care. Speaking about playing tennis at a Vaseline event, he reflects on navigating clothing choices that revealed parts of his body he once felt hesitant to show. “I’m very conscious [of] showing the lower part of my body, especially [because] I have a lot of scars here and there,” he shares.
“But with that [experience with Vaseline], I learned to love my body for who I am, and it showed me that I should take care of my body, not just for its appearance, but physically as well.”
Robin Jay
Content creator Andrea Rose approached body care as both grounding and expressive, something that informed how she showed up, not just how she dressed. She gravitates toward silhouettes that reveal skin naturally; she frames skin as something to inhabit fully, allowing confidence to shape how she moves, dresses, and presents herself. “I think people can really tell when someone’s really self-assured or really loves themselves. I think that radiates outward as well,” she shares.
For Vaseline Philippines, these perspectives are supported by the Gluta-Hya Serum Burst Lotions, which were present throughout the space, from casting call and prep stations. Each lotion, from Dewy Radiance, Pro-Age Restore, Overnight Radiance Repair, Flawless Bright, and Luminous Defense SPF 50 PA+++, addresses a variety of skin needs through lightweight and non-sticky formulations designed to brighten and hydrate the skin with ingredients like GlutaGlow Technology and 4D Hyaluron.
“Vaseline champions limitless living for every body,” says Vaseline content lead Jenique Ong. “Through Vogue Threads, we engaged diverse voices across ages, genders, and backgrounds, giving them the space to share empowering skin stories.”
For more information, follow Vaseline Philippines on Instagram.
