Heart Evangelista is SM Store's Newest Ambassador

The multihyphenate artist gives us a sneak peek of a special shopping trip and what she describes as the “joy of discovering things”

Heart Evangelista has long shared her love for fashion and lifestyle through closet tours and shopping vlogs. Whether on Instagram or TikTok, the global fashion influencer gives a sneak peek into her latest finds, from luxury jewelry in Japan to exclusive fashion finds spotted during fashion week.

In her latest collaboration with SM Store, the feeling of discovery is at the center of the story, with the campaign dubbed as Discover Everyday Surprises. In the various sections of the SM Store Makati, Heart rediscovered her quintessential everyday store since she was a young girl browsing through the many premium brands the store has to offer. It’s also a an experience that feels personal for Evangelista.

“I grew up shopping at SM with my mom and sister,” she recalls. “In my twenties, I was actually shopping in the home section of SM Makati for decor and other finds.”

Photo courtesy of SM Store

What makes the campaign meaningful for Evangelista is that she shares the spotlight with her sister Camille. “I think it was the aspect of joy of discovering things while shopping, and thinking of who you can share the happiness with,” she shares about what resonated with her in her latest campaign.

SM Store Makati currently houses global and premium labels like YSL Beauty, Dior, Mugler, and MAC, while its home section features names such as Martha Stewart, Noritake, and De Longhi.

“There’s so much to shop for,” Evangelista says of her experience. “I was pleasantly surprised that almost all of my favorite luxury and local beauty brands are already in SM Beauty.” With a refreshed layout, personalized shopping assistance, and an elevated mix of international and local brands, SM Store Makati invites customers to a new retail experience rooted in the everyday joy of discovery.