Photographed by Tyler Mitchell for Louis Vuitton
From stylish accessories to fragrant perfumes, Louis Vuitton celebrates generational bonds with unique gift ideas that capture the spirit of each mother’s personality
In typical Mother’s Day fashion, families often come together to celebrate the important women in their lives. Taking cues once more from this yearly tradition, Louis Vuitton launched the “I LV You” Mother’s Day 2024 campaign with a heartwarming video and photo series, directed and photographed by Tyler Mitchell, showing families gathering around the Cabinet of Curiosities by Marc Newson.
Among them, a mother and her daughter, in both early adulthood and childhood, delight in receiving the same pink opale Nano Diane handbag. The video campaign also features two mothers holding monogrammed boxes and another family with a boy holding perfume, each gift represents the beauty of the bond between mothers and their children and partners.
The “I LV You” Mother’s Day 2024 campaign encapsulates the timeless essence of shared moments with emblematic leather goods, signature accessories, and delightful fragrances, making the Maison the ideal gift for moms. Here’s a list of thoughtful gifts curated by Louis Vuitton that embody the spirit of generational connection and celebrate the diverse personalities of the mothers in our lives:
For the mom who loves to travel
Lightweight, slim, and practical, the Louis Vuitton passport cover is great for the mom who loves to explore the world with her family or friends. From exotic spa getaways to weekends at the winery escapades, this accessory is designed to keep your travel documents organized for effortless travel.
For the cool and minimalist mom
The Low Key Hobo MM handbag’s minimal lines and superb craftsmanship embody quiet luxury. With ample space for daily essentials, including a laptop, it comes in subtle colors, making it an ideal everyday companion.
For the mom who loves to drive the kids to school
A contemporary accessory for the on-the-go mom, the My Monogram Square Sunglasses combine style and functionality, optimal for sunny days behind the wheel or leisurely strolls in the city while waiting for their kids to be done with school for the day.
For the mom who can’t leave the house without accessorizing
The Color Blossom Amazonite 4 Motifs bracelet pays homage to the Maison’s monogram pattern. With delicate monogram flowers encrusted with diamonds and vibrant Amazonite, the bracelet exudes a playful yet elegant aura, making it a fitting choice for a gala night or a quick trip to the Sunday market.
For the mom who loves to smell good all the time
Inspired by wondrous dreams, the Icon Attrape-Rêves blends raw cocoa powder with a bouquet of peonies and fresh, sparkling notes of lychee. Scented with “magical allure,” perfume will always be the go-to gift for the mom who appreciates the art of fragrances.
For the mom who likes to keep active
Made of slip-resistant rubber and printed with the house’s signature monogram, the Louis Vuitton Exercise Mat is both practical and stylish. Its adjustable leather strap and shoulder pad add convenience, making it easy to carry, whether for yoga sessions or home exercise workouts.
For the mom who loves to journal
The medium-sized Jane notebook, with its fabric cover and embossed Louis Vuitton signatures, is a great fit for recording observations on the go. Slip it into a purse or bag, allowing the mom who loves to journal to capture every worthwhile thought.
For the mom who loves having her friends at home
Crafted with extra-white Limoges porcelain, this elegant teapot unveils a creative pattern of beige Monogram Flowers. Designed to complement the accompanying teacups, it adds a touch of sophistication to afternoon tea gatherings or post-dinner conversations.
For the eco-conscious mom
Reflecting the Japanese philosophy of wabi-sabi, the Capucines BB Kitsunagi is a playful handbag features a top handle made from upcycled leathers in different colors. Combine this iris-colored handbag with a casual shirt for a laid-back style, or achieve a monochromatic look by coordinating it with a lavender blazer dress.
Shop the Mother’s Day collection of Louis Vuitton by visiting their official website.
