Photo courtesy of Louis Vuitton
Illustrators and digital artists came together to create their unique interpretations of the French house’s emblem onto silk scarves
Louis Vuitton’s silk square collection, one that began in 1987 with “The Silk Road,” highlights a tradition of artistic collaborations. Esteemed artists such as Arman, Sandro Chia, and James Rosenquist laid the groundwork, creating unique designs for the French fashion house on its silk squares or carré.
In 2013, Louis Vuitton reignited this tradition once more with Foulards d’ Artistes (Artists’ Scarves), featuring street art artists Os Gemeos and Retna. This year, the Maison recruits five new artists to reimagine the brand’s symbolic flower motif created by German pixel-art collective eBoy, the Franco-Japanese-Spanish design duo Icinori, Italian artist Lorenzo Mattotti, French graphic novelist Nicolas de Crécy, and Swiss artist Thomas Ott.
Parfums de Méditerrannée by Nicolas de Crécy
Known for his narratively surreal works, French graphic novelist Nicolas de Crécy brings romance to life with Parfums de Méditerrannée (Perfumes of Mediterranean), an ode to the Grasse gardens, home to Louis Vuitton’s perfumery.
De Crécy’s whimsical style, conveyed through delicate Japanese nib strokes and rich watercolor combines Monogram-inspired accents with flowers and mountains, portraying a serene yet vibrant panorama.
Maze of Precious by eBoy
The German pixel art group eBoy crafts a labyrinth of twill and satin with the Maze of Precious, dotted with Louis Vuitton’s Monogram amid a pixelated landscape filled with animated creatures. Known for their Pixorama cityscapes, Kai Vermehr, Steffen Sauerteig, and Svend Smital bring their pixel art expertise, creating a digital world that is nostalgic yet futuristic.
Iris Spring by Lorenzo Mattotti
Inspired by the iris in a stained-glass window at the Vuitton family’s Asnières home, Italian illustrator Lorenzo Mattotti’s kaleidoscopic fantasy on the silk scarf showcases the flower’s flowing shapes amid multicolored trees and cascading waterfalls.
Renowned for his dream-like visions in colored pencils and pastels, Mattotti’s Iris Spring silk square embodies his signature whimsical aesthetic, with his art distinguished by bold, expressive use of color and fluid lines.
Malles Monde by Icinori
The artistic duo Icinori, featuring Mayumi Otero and Raphaël Urwiller, blends Japanese iconography with innovative spirit in Malles Monde (Trunk World). The silk scarf illustrates vibrant trunks adorned with lush blooms of Louis Vuitton’s Monogram Flower.
Icinori’s style is a blend of meticulous craftsmanship and vivid visuals, drawing heavily on traditional printmaking techniques. Their work, characterized by a strong sense of storytelling, blends various cultural influences and historical references.
Urban Flowers by Thomas Ott
Swiss artist Thomas Ott’s scratchboard technique creates stark black-and-white visual narratives, adding a dramatic, almost cinematic quality to his work. In Urban Flowers, Ott morphs floral motifs into emblems of human resilience. The silk square embodies his signature atmospheric depth, turning flowers into symbols of the enduring human spirit.
For more information, visit Louis Vuitton’s official website.
