Photo courtesy of Nescafé.
Nescafé redesigns its Gold portfolio to create a seasonal gift for those looking to relish the holidays with a warm cup of coffee
More than just a daily pick-me-up, a cup of brewed coffee has cultivated its own traditions across the world. In Ethiopia, the jebena buna is a daily, hour-spanning ritual that takes guests through the traditional brewing process as a way to unwind from daily responsibilities and connect with friends and relatives. Similarly, it’s customary in Cuba to turn their street-side window sills into miniature cafés or ventanillas for just about anyone to share a café Cubano with during the day.
For Filipinos, however, coffee is often consumed fresh off the pot, becoming a companion for meals, social gatherings, and morning routines. To Nescafé, these traditions echo the brand’s mission to shift the perception of coffee. According to the brand, it now hopes to reframe the Nescafé Gold range as an ideal holiday gift set with its limited-edition Festive Collection.
Nescafé Gold Original
Made with a blend of Robusta and Arabica beans from across the world, the Nescafé Gold Original is a smooth, medium-bodied brew that pairs seamlessly with a freshly buttered bibingka or puto bumbong topped with dried coconut shavings and muscovado.
Nescafé Gold Intense
Made with a darker roast to bring up the blend’s intensity while still balancing a smooth and flavor-forward experience, the Nescafé Gold Intense is formulated to underscore the series’ distinctive flavors to create a robust yet smooth beverage to bring out the festive spirit for those looking to spend a whole day shopping for gifts or carolling door-to-door.
Nescafé Gold Decaf
The limited edition Nescafé Gold Decaf scales back on the caffeine, it still retains the series’ fruity and acidic flavors, serving as a warm companion that can be shared with friends and family for Noche Buena or Simbang Gabi.
With the Nescafé Gold Festive Collection, the brand hopes to let its refined blend of sustainably sourced beans elevate the familial holiday experience at the comfort of their own homes. The Festive collection is available as an assorted ensemble as well, becoming an ideal gift for those looking to create new memories and connections with every cup shared.
Purchase the Nescafé Gold Festive Collection at your nearest supermarket, and visit Nescafé Philippines on Facebook, Instagram, and YouTube to learn more.
