Manila FAME 2026 Spotlights the Many Forms of Filipino Craft

Guided by the theme “Bloom,” the 74th edition of the trade show showcases the growth of local design and the creative use of traditional materials.

All corners of the halls were occupied by crafts spanning fashion, lifestyle, and home. This was the view that greeted guests as they freely roamed the halls during the media preview of the 74th edition of Manila FAME.

Known as the country’s premier trade show and Asia-Pacific’s second-longest-running trade exhibition, this year’s edition operates under the theme “Bloom,” reflecting a natural evolution from last year’s botanical-focused theme, “Objects of Nature.” From the abundance and use of traditional materials to the mastery of craftsmanship, the Center for International Trade Expositions and Missions (CITEM) brings together Filipino artisans and connects them with an international network of buyers.

“It shows our proudly Filipino products and why we need to continue adapting to the changing needs of our clients. Behind every product displayed in these halls today is a business, a family, and a community that we support. Through initiatives like Manila FAME, we provide free platforms that connect our creative MSMEs directly to buyers and help them secure long-term commercial partnerships,” says Trade Secretary Ma. Cristina Roque.

The event brought together master designers, apprentices, and local manufacturers through several collaborative programs. Under this year’s Design Commune, multiawarded design director Tony Gonzales guided 20 participating companies in developing 90 new prototypes for home decor and lighting. Industrial designer and creative directorCreative DirectorThe person who sets the overall visual vision of a fashion house, publication, or campaign and guides designers, photographers, and stylists toward it. A creative director's influence shapes collections, imagery,Go to Creative Director Glossary Josef Crisanto also led the return of a dedicated holiday showcase, while Milo Naval curated Home at FAME, bringing together furniture and lighting manufacturers from Pampanga, Manila, and Cebu.

Beyond these collaborations, the Artisans Village focused on developing new products with regional enterprises. The program engaged 50 businesses to create over 100 new products, with designer and trend forecaster Patti Carpenter and designer Emma Gutierrez mentoring participating brands from Tarlac, Kalibo, and Aklan.

Manila FAME also put the spotlight on design through the Katha Award, which recognizes originality and material innovation. Vogue Philippines editor-in-chief Trickie Lopa was among the judges at this year’s competition. She also selected four products for the Vogue Choice Award: a black, multilayered fringed bag from Yvette; a freshwater pearl necklace from Arnel Papa; a handloomed piña silk piece from Idyllic Summers’ Earthbound collection; and a pair of colorful platform wedge sandals from Aishe Fashion.

Beyond the products and designers showcased at Manila FAME, Roque emphasizes the importance of supporting the local industries behind them. She says the Department of Trade and Industry will continue to connect Filipino businesses with global markets while strengthening the domestic market. “But let us remember the strength of our local market, which is what entices a lot of the investors here to invest in our country,” she adds.