Isabel Santos. Courtesy of IQOS
IQOS launches “Curiosity Without Limits,” a creative partnership with Isabel Santos featuring customized devices, merchandise, and retail installations.
Within the concrete walls of RCBC Plaza, IQOS launches a limited-edition collaboration with contemporary artist Isabel Santos. Known for her vibrant, motion-driven works that explore color, form, and visual rhythm, it is only apt that the collaboration is titled “Curiosity Without Limits.”
Announced by PMFTC Inc., the Philippine affiliate of Philip Morris International, the project explores the intersection of art, design, and product innovation. The collaboration translates Santos’ visual language into customized IQOS devices, merchandise, and retail installations, positioning the initiative as a design-led project aimed at legal-aged nicotine users.
PMFTC president Evgeny Ivanov said the partnership highlights how creative collaboration can reshape everyday experiences. “‘Curiosity Without Limits’ reflects how innovation can transform the everyday. Isabel’s work brings a new dimension to the IQOS experience, one filled with color, motion, and intention,” he said in the announcement.
The collaboration features hand-painted IQOS devices, available exclusively to IQOS club members, alongside collectible merchandise, including tote bags, pouches, luggage tags, and magnetic snap wallets. A dedicated in-store installation has also been unveiled at the IQOS boutique in Glorietta.
For a limited time, users can personalize their devices with the IQOS x Isabel Santos design at select locations in Bonifacio Global City, SM Mall of Asia, and the Glorietta boutique. The collaboration will also be available at participating IQOS boutique stores nationwide.
