5 Things To Know About Ganni’s Butterfly-Themed FW23 Show 

First teased last season, Ganni has a new butterfly logo, designed by Lena Musmann, that appears on its bags, and is—subtly—incorporated into its prints for fall/winter 2023. The theme continued with an installation by Danish artist Esben Weile Kjær at the Arken Museum of Modern Art, where this season’s celebratory show (ending with an explosion of biodegradable paper confetti) was held. “We started to talk about butterflies and how they transform, and how I wanted Ganni to be transformed into this beautiful thing,” creative director Ditte Reffstrup, who was described by Musmann as a “modern-day hippie”, tells Vogue.

Fall/winter 2023 has seen Ganni rework some of its signature pieces, from its ruched dresses to its tailored miniskirt suit sets. “It’s a little more grown-up,” says Reffstrup of the latest collection, in comparison to recent seasons. “[But there’s] still the fun prints and the denim.”

As part of Ganni’s commitment to eliminate virgin leather from its collection by the end of the year, the brand launched its new Bou style in Ohoskin—an innovative leather alternative made from orange and cacti waste from the food and beauty industries. Named after Reffstrup’s daughter Betty Lou, the trapeze-shaped bag, featuring a knotted handle, is sure to be a hit. Elsewhere, the brand’s popular cleated stomper boots also appeared on the catwalk in Ohoskin.

This time round, 100 per cent of the collection was classed as responsible by Ganni, meaning that at least 50 per cent of each style is made from certified recycled, lower-impact or organic materials. It’s an impressive improvement from two years ago, when just over 70 per cent of styles were classed as responsible—although Ganni is already looking to raise the bar when it comes to how it defines the term.

Ganni is known for its collaborations, with another tie-up with Nordic outerwear brand 66 North this season. The brand also worked with Danish stylist Veneda Carter—who took to the catwalk for its spring/summer 2023 show—on a jewelry collaboration, again featuring the butterfly motif.