Courtesy of LOEWE
The global beauty and fashion industry is no stranger to change. In this constantly shifting landscape, the call for unique narrative and physical representation has led us to embrace diversity more than ever before. Taking part in championing new possibilities, globally renowned brands Loewe, Clinique, and Louis Vuitton appoint Baifern–Pimchanok Luevisadpaibul, Lee Chae Min, and Timothée Adolphe, respectively, as their new brand ambassadors.
BAIFERN – PIMCHANOK LUEVISADPAIBUL for Loewe
The distinguished actress is the first in the region to land a prestigious ambassadorship with LOEWE, becoming a beacon for Asian beauty representation. Known for her highly acclaimed performances in film and TV paired with her long-time love of fashion, Baifern is recognized as a leading talent of her generation, both in Thailand and internationally.
“I have been a huge admirer of LOEWE, not just for the designs but also for the brand’s ethos and distinctive mode of communication. I deeply respect Jonathan Anderson’s dedication to craftsmanship, and I really appreciate the opportunity to embark on this journey together with LOEWE,” shares Baifern.
LEE CHAE MIN for Clinique
Not only has beauty widened to cater to a multitude of races but, more recently, also across genders. Reflecting a broader societal shift, gender-fluid beauty collections encourage individuals to embrace personal care wholly, without any preference or prejudice. The skincare revolution calls to reject being defined by gender–with “for her” or “for him” products being a thing of the past.
The status quo is changing, little by little, and brands all over the world are listening. By becoming the new face of Clinique Moisture Surge for Asia-Pacific, Lee Chae Min prioritizes wellness over the norm. The celebrated actor, known for his roles in High Class (2021), Love All Play (2022), and Music Bank, his campaign works towards blurring the lines of masculinity and undoubtedly driving change in the industry.
TIMOTHÉE ADOLPHE for Louis Vuitton
Announced as the new House Ambassador for Louis Vuitton–a partnership between LVMH and the Paris 2024 Olympic and Paralympic Games–renowned French Paralympian Timothée Adolphe is breaking barriers in the industry.
Specializing in sprinting events, Timothée is a blind polyvalent athlete who continues to break record after record. Through his determination and his talent, he has risen to the highest level in sports. A world champion in 400 meters and world runner-up in 100 meters in 2019, Timothée Adolphe also currently holds the European record for 200 meters, showing his ability to rise to the greatest challenges.
Timothée’s courage and perseverance are an inspiration to athletes and non-athletes alike. His ambassadorship for Louis Vuitton is a signal for better representation and inclusion in campaigns across industries. It allows for a change in narratives told, faces seen, and communities represented. No longer are individuals applauded for their achievements “in spite of,” but celebrated regardless.
