Courtesy of Tiffany & Co. Photo by: Hyeawon Kang
The global Korean pop superstar will be featured in the brand’s campaigns later this year.
BTS member and South Korean singer Jimin has been unveiled as luxury jeweler Tiffany & Co.’s newest house ambassador.
In an official release, the global K-Pop star was revealed to have officially joined Tiffany & Co. as an ambassador in March. He will be featured in several of Tiffany & Co.’s upcoming campaigns later this year. “It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation, and artistry,” Jimin says.
Lauded for his “instantly recognizable vocals, impressive dance skills, and commanding stage presence,” the K-pop star is described by the brand as someone whose creative journey is evolving. He recently announced the release of his first official album, FACE, and is focused on establishing his career as a solo artist.
The brand chose the seasoned performer for his “unique style and worldwide influence,” which will play a role in styling Tiffany & Co.’s collections for the upcoming campaigns. “We are looking forward to welcoming multifaceted artist and performer Jimin of BTS as our newest House ambassador. He embodies the energy, style and sense of modernity that epitomizes Tiffany and Co.,” says Alexandre Arnault, the brand’s executive vice president for Product and Communications.
While no exact date is given, Arnault mentions that the first campaigns featuring Jimin will be released in late spring. A preview was provided in the photo released by Tiffany & Co., where the artist wears several of the brand’s Lock Collection bracelets.
Being known for his style as much as for his music and performance, the 27-year-old has been a brand ambassador for other fashion brands. As part of BTS, he was the brand ambassador for Louis Vuitton in 2021. Earlier this year, he made his debut in Paris Men’s Fashion Week as the new brand ambassador for Dior Men.
