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Celebrity Style

How Londoners Are Wearing Baseball Caps This Season

MEGA

Uninitiated baseball cap wearers may be tempted to ask Google, ChatGPT or TikTok, “how do I wear baseball caps?” It’s an exhaustedly-searched term, but, really, the answer is simple: it’s all down to personal preference – for example, lots of people wear caps out of necessity rather than for styling purposes. Having a bad hair day? Cap on. Rain or unexpected heatwave on the forecast? Peak at the ready. Keen to go relatively incognito at the local corner shop? Reach for cover.

Rihanna wearing a New Era cap. Robert Kamau
Billie Eilish wearing a New Era cap. Kevin Winter/Getty Images

Cap stalwarts have always existed, championing everything from slogan baseball caps to truckers and snapbacks, for both function and fashion, but in London (and countless other locations, for that matter), there’s been a recent uptick in cap-vocates.

Kendall Jenner wearing a Polo Ralph Lauren cap. TheStewartofNY
Street style at Fashion Week. Edward Berthelot/Getty Images

Popular caps of the moment include (but aren’t limited to): New Era NY Yankees styles, horse-stamped iterations from Ralph Lauren, Aimé Leon Dore’s embroidered cap (the cream and green one, especially) and those emblazoned with the emblems of various sports juggernauts. Pithy quotes are also a go-to among Londoners – Harry Styles has a cap from legendary Soho establishment, IDEA Books, that reads “Techno Is My Boyfriend.” In fact, showing support for a niche indie brand/restaurant/wine bar/coffee shop/book store is a real city trait right now (ones that fall into this category are essentially 2025’s answer to the merch tote bag).

If “how to wear a cap” is on your mind, consider the following outfit pairings – they’re trending combinations that you may well spot on your commute.

This article was originally published on British Vogue.

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