Photographed by Josh Tolentino
Next year, Allure Philippines will hit the shelves to provide Filipino audiences with the latest in beauty, fashion, and women’s health and wellness.
Filipino readers can look forward to the launch of Allure Philippines, which is set to have its first issue in March 2025. The title will launch in English-language print, digital, and social platforms, and will be published under a license agreement with MEGA Global Licensing Inc. and Condé Nast.
Launched in 1991, Allure was founded by Vogue and New York Times writer and editor Linda Wells, who served as its editor-in-chief for 24 years. The title published its last print issue in December 2022 and transitioned fully to digital operations. Currently, the editorial team is headed by editor-in-chief Jessica Cruel.
The title prides itself for adherence to rigorous product testing and quality checks. In its About Page, it describes itself as striving to “bring you up-to-the-minute news and information—but our team believes in looking before jumping. In journalistic terms, this means we verify all information before passing it along to our readers and followers. To ensure anything and everything you read in Allure is accurate, reliable, and based firmly in science and expertise, we work only with leading experts in dermatology, plastic surgery, psychology, and other branches of medicine, as well as the industry’s top beauty professionals t. And when those experts disagree? We keep digging until we find consensus and the strongest guidance possible.”
The Philippine edition will also feature audience favorites such as Best of Beauty Awards, a list of top makeup, skincare, and haircare products on the market.
“At AGC Power Holdings Corp., the parent company of MEGA Global Licensing Inc., we are excited to be part of this groundbreaking launch that promises to redefine beauty standards and empowerment in the Philippines. As a company that strongly supports innovations and partnerships that resonate with local and global audiences, we see the introduction of Allure Philippines as a pivotal development in promoting inclusive beauty and wellness solutions that cater to the unique needs of the Filipino market,” says Archie Carrasco, chairman and CEO of MEGA Global Licensing, Inc.
Further announcements regarding the editorial team will come in the following months. To stay updated, you can sign up to be part of its newsletter at allure.ph or follow Allure Philippines on Instagram, Facebook, Tiktok, and Threads.
